Caroline Roux
Concordia University, Quebec - John Molson School of Business
Associate Professor of Marketing
1455 de Maisonneuve Blvd. W.
Montreal, Quebec H3G 1M8
Canada
SCHOLARLY PAPERS
4
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CROSSREF CITATIONS
3
Ideas:
“
How does thinking about or experiencing resource scarcity impact consumers' cognition, judgment and behavior?
”
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