Mary Beth McCabe

National University

11255 North Torrey Pines Road

La Jolla, CA 92037

United States

SCHOLARLY PAPERS

7

DOWNLOADS

336

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (7)

1.

Sustainability for Hispanics in California: Do They Really Care?

Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013
Number of pages: 10 Posted: 29 Jan 2013
Mary Beth McCabe, Ramon Corona and Richard Weaver
National University, National University and National University
Downloads 105 (274,902)

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Hispanics, Sustainability, Environmental, Marketing Strategies, Eco-friendly Behavior

Best Practices in Marketing Education: Undergraduate Marketing Programs at National University

Business Education & Accreditation, Vol. 8, No. 1, pp. 71-88, 2016
Number of pages: 18 Posted: 19 Dec 2016
Ramon Corona, Mary Beth McCabe and Susan Silverstone
National University, National University and National University
Downloads 44 (446,187)

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Marketing, Undergraduate Education, Adult Learners, Accelerated Studie

Best Practices in Marketing Education: Undergraduate Marketing Programs at National University

Business Education & Accreditation, v. 8 (1) p. 71-88 (2016)
Number of pages: 18 Posted: 01 Sep 2016
Ramon Corona, Mary Beth McCabe and Susan Silverstone
National University, National University and National University
Downloads 16 (604,847)

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Marketing, Undergraduate Education, Adult Learners, Accelerated Studies

3.

Social Media Marketing Strategies for Educational Programs

Global Journal of Business Research, v. 12 (2), p. 53-62
Number of pages: 10 Posted: 05 Mar 2019
Mary Beth McCabe and Richard Weaver
National University and National University
Downloads 44 (437,678)

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Social Media, Engaging Customers, Interaction, Effective Marketing, Communications

4.

An Empirical Examination of Facebook Use by Hispanics and Non-Hispanics

Global Journal of Business Research, v. 10 (3) p. 85-91
Number of pages: 8 Posted: 23 Feb 2017
Mary Beth McCabe and Ramon Corona
National University and National University
Downloads 37 (466,697)

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Social Media; Facebook; Consumer Behavior; Purchase Behavior

5.

Mobile Marketing Strategies for Educational Programs

Business Education & Accreditation, v. 11 (1) 111-121
Number of pages: 11 Posted: 24 Oct 2019
Mary Beth McCabe and Richard Weaver
National University and National University
Downloads 33 (484,867)

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Mobile Marketing, Optimization Digital Marketing, Smartphones, Marketing in Education Programs, Strategy

6.

A Study of Sustainable Behaviors Among California Hispanics Regarding Transportation

Review of Business & Finance Studies, v. 4 (2) p. 21-28
Number of pages: 8 Posted: 05 Sep 2013
Mary Beth McCabe, Ramon Corona and Richard Weaver
National University, National University and National University
Downloads 32 (489,724)

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Sustainable Transportation, Hybrid Vehicles, Hispanic Marketing, Sustainable Behavior, Green Transportation, Marketing Strategies, Shared Transportation, Green Advertising, MPG, Eco-Friendly

7.

Marketing Effectiveness of Educational Services on Websites

Business Education & Accreditation, Vol. 10, No (1), pp. 49-58
Number of pages: 10 Posted: 05 Mar 2019
Mary Beth McCabe and Richard Weaver
National University and National University
Downloads 25 (527,382)
Citation 1

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Information Seeking, Website Perceptions, Content, Promotion, Consumer Behavior