Richard Weaver

National University

11255 North Torrey Pines Road

La Jolla, CA 92037

United States

SCHOLARLY PAPERS

6

DOWNLOADS

309

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Sustainability for Hispanics in California: Do They Really Care?

Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013
Number of pages: 10 Posted: 29 Jan 2013
Mary Beth McCabe, Ramon Corona and Richard Weaver
National University, National University and National University
Downloads 105 (274,816)

Abstract:

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Hispanics, Sustainability, Environmental, Marketing Strategies, Eco-friendly Behavior

2.

Metaphors Impact Daily Decisions by Managers and Leaders

Global Journal of Business Research, v. 9 (4) p. 1-16
Number of pages: 16 Posted: 28 Jan 2016
Richard Weaver
National University
Downloads 70 (352,405)

Abstract:

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Business Administration, Management, Metaphors, Decision-Making

3.

Social Media Marketing Strategies for Educational Programs

Global Journal of Business Research, v. 12 (2), p. 53-62
Number of pages: 10 Posted: 05 Mar 2019
Mary Beth McCabe and Richard Weaver
National University and National University
Downloads 44 (437,535)

Abstract:

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Social Media, Engaging Customers, Interaction, Effective Marketing, Communications

4.

Mobile Marketing Strategies for Educational Programs

Business Education & Accreditation, v. 11 (1) 111-121
Number of pages: 11 Posted: 24 Oct 2019
Mary Beth McCabe and Richard Weaver
National University and National University
Downloads 33 (484,717)

Abstract:

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Mobile Marketing, Optimization Digital Marketing, Smartphones, Marketing in Education Programs, Strategy

5.

A Study of Sustainable Behaviors Among California Hispanics Regarding Transportation

Review of Business & Finance Studies, v. 4 (2) p. 21-28
Number of pages: 8 Posted: 05 Sep 2013
Mary Beth McCabe, Ramon Corona and Richard Weaver
National University, National University and National University
Downloads 32 (489,573)

Abstract:

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Sustainable Transportation, Hybrid Vehicles, Hispanic Marketing, Sustainable Behavior, Green Transportation, Marketing Strategies, Shared Transportation, Green Advertising, MPG, Eco-Friendly

6.

Marketing Effectiveness of Educational Services on Websites

Business Education & Accreditation, Vol. 10, No (1), pp. 49-58
Number of pages: 10 Posted: 05 Mar 2019
Mary Beth McCabe and Richard Weaver
National University and National University
Downloads 25 (527,230)
Citation 1

Abstract:

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Information Seeking, Website Perceptions, Content, Promotion, Consumer Behavior