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Avraham Noy
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Scholarly Papers (1)
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Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
Number of pages: 55
Posted: 19 Sep 2012
Yael Steinhart
,
Michael A. Kamins
,
David Mazursky
,
David Mazursky
and Avraham Noy
Independent, State University of New York (SUNY), Stony Brook, Hebrew University of Jerusalem - Jerusalem School of Business AdministrationBocconi University - Department of Marketing and
affiliation not provided to SSRN
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Abstract:
perceived risk of losing, two-system model, online auctions
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