Xiaohong Chen

Central South University

Xiaohong Chen

Changsha, Hunan 410083

China

SCHOLARLY PAPERS

2

DOWNLOADS

381

SSRN CITATIONS

0

CROSSREF CITATIONS

8

Scholarly Papers (2)

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science (Forthcoming)
Number of pages: 35 Posted: 22 Sep 2012
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University
Downloads 361 (88,824)

Abstract:

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Word-of-Mouth, Communication, Discrete Choice Model, Probit Model, Finite Mixture Model

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Posted: 29 Jan 2013 Last Revised: 04 Jul 2013
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University

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word-of-mouth, communication, discrete-choice model, probit model, finite mixture model

2.

A Fuzzy Matching Model with Hurwicz Criteria for One-Shot Multi-Attribute Exchanges in E-Brokerage

Fuzzy Optimization and Decision Making, 2014
Number of pages: 22 Posted: 25 Jul 2014
Northeastern University - School of Business Administration, Department of Information Management and Decision Sciences, Northeastern University, China, Northeastern University - School of Business Administration, Department of Information Management and Decision Sciences and Central South University
Downloads 20 (562,879)

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E-brokerage ยท Multi-attribute exchange; Fuzzy information; Trade determination problem; Hurwicz criterion; Credibility measure