Juan Ma

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

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Scholarly Papers (1)

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Why Advertising Safety Isn’t Safe? Reminder Effect and Consumers’ Responses to Product Quality Information

INSEAD Working Paper No. 2017/69/STR/EMI
Posted: 26 Jan 2017 Last Revised: 18 Dec 2017
INSEAD, Analysis Group, Inc. and Harvard University - Strategy Unit

Abstract:

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Information Disclosure, Behavioral Economics, Development Economics, Randomized Control Trial, Product Safety, China