Martijn G. de Jong

Erasmus University Rotterdam (EUR)

3000 DR Rotterdam

Zuid-Holland

Netherlands

SCHOLARLY PAPERS

5

DOWNLOADS

441

CITATIONS

0

Scholarly Papers (5)

1.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 119 (114,789)

Abstract:

Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

2.

The Effect of Customer Empowerment on Adherence to Expert Advice

ERIM Report Series Reference No. ERS-2014-005-MKT
Number of pages: 58 Posted: 31 Mar 2014
Nuno M.A. Camacho, Martijn G. de Jong and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 118 (147,157)

Abstract:

relationship, services marketing, expert services, professional services, advice-taking, advice-giving, adherence to expert advice, empowerment, delegation, international marketing research, cross-cultural studies, health marketing, consumer behavior

3.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 49 Posted: 17 Oct 2015 Last Revised: 06 Nov 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 0 (307,934)

Abstract:

incentive alignment, choice experiments, preference measurement, eye tracking

4.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Posted: 24 Oct 2012
Martijn G. de Jong, Donald R. Lehmann and Oded Netzer
Erasmus University Rotterdam (EUR), Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability

5.

Measuring Consumer Preferences Using Conjoint Poker

Marketing Science, Vol. 31, No. 1, 2012; pp. 138-156; DOI: 10.1287/mksc.1110.0672
Posted: 24 Oct 2012
Olivier Toubia, Martijn G. de Jong and Daniel Stieger
Columbia Business School - Marketing, Erasmus University Rotterdam (EUR) and University of Innsbruck

Abstract:

conjoint analysis, product, measurement and inference, experimental economics