Martijn G. de Jong

Erasmus University Rotterdam (EUR)

3000 DR Rotterdam

Zuid-Holland

Netherlands

SCHOLARLY PAPERS

5

DOWNLOADS

467

CITATIONS

0

Scholarly Papers (5)

1.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 119 (113,712)

Abstract:

Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

2.

The Effect of Customer Empowerment on Adherence to Expert Advice

ERIM Report Series Reference No. ERS-2014-005-MKT
Number of pages: 58 Posted: 31 Mar 2014
Nuno M.A. Camacho, Martijn G. de Jong and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 118 (144,110)

Abstract:

relationship, services marketing, expert services, professional services, advice-taking, advice-giving, adherence to expert advice, empowerment, delegation, international marketing research, cross-cultural studies, health marketing, consumer behavior

3.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 0 (291,570)

Abstract:

incentive alignment, choice experiments, preference measurement, eye tracking

4.

Measuring Consumer Preferences Using Conjoint Poker

Marketing Science, Vol. 31, No. 1, 2012; pp. 138-156; DOI: 10.1287/mksc.1110.0672
Posted: 24 Oct 2012
Olivier Toubia, Martijn G. de Jong and Daniel Stieger
Columbia Business School - Marketing, Erasmus University Rotterdam (EUR) and University of Innsbruck

Abstract:

conjoint analysis, product, measurement and inference, experimental economics

5.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Posted: 24 Oct 2012
Martijn G. de Jong, Donald R. Lehmann and Oded Netzer
Erasmus University Rotterdam (EUR), Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability