Dale Miller

Griffith University

170 Kessels Road

Nathan, Queensland QLD 4111

Australia

SCHOLARLY PAPERS

2

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0

CITATIONS

7

Scholarly Papers (2)

1.

Asian City Brand Meaning: A Hong Kong Perspective

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 13 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Bill Merrilees, Gloria Ge and Dale Miller
Griffith University - School of Marketing, Independent and Griffith University
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City brand meaning, Intangible cultural heritage, City branding, Brand associations, Survey translation, Brands that do good

2.

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

International Journal of Management Reviews, Vol. 16, Issue 3, pp. 265-289, 2014
Number of pages: 25 Posted: 02 Jul 2014
Dale Miller, Bill Merrilees and Raisa Yakimova
Griffith University, Griffith University - School of Marketing and Griffith University - School of Marketing
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