So-Eun Park

affiliation not provided to SSRN

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Scholarly Papers (1)

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Customer Influence Value and Purchase Acceleration in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 236-256; DOI: 10.1287/mksc.1110.0701
Posted: 24 Oct 2012
Teck Ho, So-Eun Park and Zuo-Jun Max Shen
University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)

Abstract:

new product diffusion, purchase value, influence value, purchase acceleration