So-Eun Park

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

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25

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0

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0

Scholarly Papers (2)

1.

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Marketing Science, Vol. 31, No. 2, March-April 2012, pp. 236-256
Number of pages: 52 Posted: 04 Apr 2019
Teck Ho, Shan Li, So-Eun Park and Zuo-Jun Max Shen
University of California, Berkeley - Haas School of Business, City University of New York (CUNY) - Narendra Paul Loomba Department of Management, affiliation not provided to SSRN and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
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Abstract:

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2.

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 236-256; DOI: 10.1287/mksc.1110.0701
Posted: 24 Oct 2012
Teck Ho, So-Eun Park and Zuo-Jun Max Shen
University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)

Abstract:

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new product diffusion, purchase value, influence value, purchase acceleration