Yuri Peers

affiliation not provided to SSRN

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Scholarly Papers (1)

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Modeling Seasonality in New Product Diffusion

Marketing Science, Vol. 31, No. 2, 2012; pp. 351-364; DOI: 10.1287/mksc.1110.0696
Posted: 24 Oct 2012
Yuri Peers, D. Fok and Philip Hans Franses
affiliation not provided to SSRN, Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics

Abstract:

diffusion models, seasonality, forecasting