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Derivatives, corporate finance, risk management, hedging, international finance
brands, branding, marketing metrics, marketing productivity, return on investment, marketing and finance, return on brand building investments
Reversals, News, Overreaction, Trading Strategies
Options, Market Design, Microstructure, Bid-Ask Spreads
Investor Behavior, Advertising
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Risk management, dynamic, maturity choice, hedge ratio, distress, default, transaction costs
Options, Exchange Design, Open Interest
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