Melanie Reimann

University of Potsdam

August-Bebel Strasse 89

Potsdam, 14482

Germany

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Beyond the Blockbuster Model? Personalised Medicine as Driver for New Business Models in the Pharmaceutical Industry

Proceedings of the R&D Management Conference: Value Creation and Value Capture, Genoble, France, 23-25 May 2012
Number of pages: 13 Posted: 05 Oct 2012
University of Potsdam, University of Potsdam, University of Potsdam and University of Potsdam
Downloads 195 (168,558)

Abstract:

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Business Model Innovation, Personalised Medicine, Pharmaceutical Industry, Sector innovation, Dominant Industry Logic