Sebastian Feld

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

The Effect of Mailing Design Characteristics on Direct Mail Campaign Performance

International Journal of Research in Marketing, 30(2), (2013) (Forthcoming)
Number of pages: 53 Posted: 05 Oct 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Muenster, University of Hamburg - Institute for Marketing and Media and University of Groningen - Department of Marketing & Marketing Research
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Abstract:

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Advertising, Consumer Behavior, Direct Marketing, Information Processing, Content Analysis, Market Analysis and Response, Intermediate Communication Measures, Non-Profit Organizations, Financial Services