Dan-Cristian Dabija

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing

Associate Prof., PhD (Habil.)

Str Teodor Mihali, Nr.58-60

Cluj-Napoca, RO- 400591

Romania

SCHOLARLY PAPERS

34

DOWNLOADS
Rank 17,473

SSRN RANKINGS

Top 17,473

in Total Papers Downloads

2,733

SSRN CITATIONS
Rank 29,638

SSRN RANKINGS

Top 29,638

in Total Papers Citations

1

CROSSREF CITATIONS

20

Scholarly Papers (34)

1.

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach

Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Number of pages: 15 Posted: 19 Mar 2015
Nicolae Al. Pop, Dan-Cristian Dabija and Ana Maria Iorga
Bucharest Academy of Economic Studies - Faculty of Marketing, Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest Academy of Economic Studies
Downloads 558 (48,218)

Abstract:

Loading...

neuromarketing, neuroscience, market research, ethical responsibility, experimental research

2.

Competitive Strategies of Fitness Gyms in International Business Environment. Empirical Findings Through Observation

Dunay, A. (Ed.), Proceedings of the 5th International Conference on Management (ICoM 2015), Management, Leadership and Strategy for SME's Competitiveness, Szent Istvan University, Gödöllö, Hungary, 18-19th June 2015, pp.102-107, DOI:10.17626/dBEM.ICoM.P00.2015.p019; ISBN 978-963-269-492-4
Number of pages: 6 Posted: 24 Jan 2017
Dan-Cristian Dabija, Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Downloads 239 (127,841)

Abstract:

Loading...

competitiveness, competitive strategies, positioning, differentiation, fitness gyms

3.

Economic Deglobalization – From Hypothesis to Reality

Ekonomie a Management (E&M)/Economics and Management, Vol 18, Nr 2, 2015, pp.4-14
Number of pages: 11 Posted: 13 Dec 2015
Catalin Postelnicu, Vasile Dinu and Dan-Cristian Dabija
Babes-Bolyai University, Bucharest Academy of Economic Studies and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 217 (141,164)

Abstract:

Loading...

Globalization, deglobalization, international trade, foreign direct investment (FDI), economic integration

4.

The Use of Media for Advertisment – Trend or Strategy?

E. Abrudan, A. Mogoş, R. Meza (Ed.), Interdisciplinary New Media Studies International Conference Proceedings, 1st Edition, Cluj-Napoca, 2009, pp.67-74, ISBN 978-973-647-685-3
Number of pages: 9 Posted: 09 Mar 2013
Prof. Dr. Dr. h.c. Horst Todt and Dan-Cristian Dabija
University of Hamburg and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 215 (141,789)

Abstract:

Loading...

advertising, unconventional advertising, above-the-line, below-the-line communication

5.

A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry

Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu, A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry, Industria Textilă, 65 (1), pp.37-46, 2014
Number of pages: 10 Posted: 19 Mar 2015
Dan-Cristian Dabija, Silviu Szentesi and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Aurel Vlaicu University of Arad and Bucharest Academy of Economic Studies - Faculty of Marketing
Downloads 193 (156,893)

Abstract:

Loading...

retail brand, customer–based brand equity, store brand, textiles, footwear

6.

Organizational Culture and Reputation - Vectors in Shaping Successful Retail Brand Value

Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., (eds.), The 22nd RESER Interantional Conference – Services and Economic Development Local and Global Challanges – Conference Pogramme and Abstracts, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest
Number of pages: 15 Posted: 17 Mar 2013
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 161 (184,086)
Citation 2

Abstract:

Loading...

corporate culture, corporate reputation, store image, retail brand, brand value

7.

The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences Towards Non-Food Stores

Dabija Dan-Cristian, Dinu Vasile, Abrudan Ioana Nicoleta, Postelnicu Cătălin, The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences towards Non-Food Stores, Transformations in Business & Economics, 13 (3/33), 2014, pp.36-53; ISSN 1648-4460
Number of pages: 18 Posted: 19 Mar 2015
Dan-Cristian Dabija, Vasile Dinu, Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies, Babes-Bolyai University and Babes-Bolyai University
Downloads 122 (231,520)

Abstract:

Loading...

marketing-mix dimensions, sustainability, non-food retail, empirical research, behavioural success, Romania, retail stores

8.

Building Loyalty in Retailing through In-Store Management and Communication

C. Brătianu, G. Brătucu, D. Lixăndroiu, N. Al. Pop, S. Văduva (Ed.), 7th International Conference on Business Excellence – Business Excellence Challenges During the Economic Crises, 12-13 October 2012, Volume I, 2012, pp.166-172, Editura Universităţii Transilvania din Braşov, ISBN 978-606-19-0103-6
Number of pages: 6 Posted: 19 May 2013
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Downloads 109 (249,719)

Abstract:

Loading...

loyalty, satisfaction, retailing, communication, in-store management, retail format

9.

An Approach to Sustainable Development from Tourists’ Perspective. Empirical Evidence in Romania

Amfiteatru Economic, Special Issue 7, 2013, pp. 617-633
Number of pages: 17 Posted: 25 Oct 2013
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Downloads 95 (274,020)

Abstract:

Loading...

tourist business, sustainable development, hotels, sustainable tourism, environment protection, consumer satisfaction

10.

Ethics of the Garment Retail within the Context of Globalization and Sustainable Development

Industria Textilă, 67 (4), pp.270-279; WOS:000382603100010
Number of pages: 10 Posted: 23 Jan 2017
Dan-Cristian Dabija, Nicolae Al. Pop and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University
Downloads 80 (304,958)

Abstract:

Loading...

economic globalization, multinational corporations, business ethics, sustainable development, garment industry and trade

11.

The Marketing Mix in the Analysis of the Consumer's Behaviour of Organic Products

Dabija Dan-Cristian (Ed.), The Impact of European Integration on the National Economy, Faculty of Economics and Business Administration, Babeş-Bolyai University, Cluj-Napoca, România, October 2005
Number of pages: 8 Posted: 15 Mar 2015
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 78 (309,513)

Abstract:

Loading...

marketing mic, organic products

12.

Impact of Marketing Mix Elements on Building the Image of Tourist Accommodation Establishments — An Empirical Study in Romania

Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., The 22nd RESER International Conference – Services and Economic Development Local and Global Challanges – Conference Pogramme and Abstracts, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest, Romania
Number of pages: 13 Posted: 13 Mar 2013
Dan-Cristian Dabija and Alexandru Chis
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and affiliation not provided to SSRN
Downloads 78 (309,513)

Abstract:

Loading...

accommodation establishment, structural equation modeling, brand image, marketing tools, Romania, hotels, tourist perception

13.

Contribution of Assortment and Price to Building of Retail Brand Equity – Comparative Study on Selected Retail Formats

Branko Maricic, Galjina Ognjanov (Ed.), 3rd EMAC CEE Regional Conference, Marketing Theory Challenges in Emerging Societies, Belgrade, Serbia, September 12th – 14th 2012, pp. 41-47, ISBN 978-86-403-1240-0
Number of pages: 7 Posted: 07 Oct 2012
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 70 (329,185)

Abstract:

Loading...

Retail marketing, retailer attributes, store image, assortment, price, grocery retailing, non-food retailing

14.

The Relationship Among Image, Satisfaction and Loyalty – Innovative Factor of Competitiveness for Shopping Centers

Amfiteatru Economic, 17(39), 2015, pp. 536-552
Number of pages: 17 Posted: 13 Dec 2015
Ioana N. Abrudan, Ioan Plaias and Dan-Cristian Dabija
Babes-Bolyai University, Babes-Bolyai University - Department of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 61 (353,642)

Abstract:

Loading...

consumer satisfaction, cognitive, affective, conative and behavioural loyalty, image, retail, shopping centers, innovation, competitiveness

15.

Social Entrepreneurship in Romania: Significance and Models

Montenegrin Journal of Economics, 11 (2), 2015, pp.65-77
Number of pages: 13 Posted: 11 Dec 2015
Mitra-Crisan Catalina, Dan-Cristian Dabija and Vasile Dinu
Babes-Bolyai University - Faculty of Economics and Business Administration, Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest Academy of Economic Studies
Downloads 56 (368,768)

Abstract:

Loading...

Social entrepreneurship, Social enterprise, Social value, process, Social problems

16.

Empirical Insights into the Perception of Customer Cards as a New Customer Loyalty Instrument in Romania Retail Firms

C. Brătianu, D. Lixăndroiu, N. Al. Pop (Ed.), Business Excellence, Special Issue of Review of Management and Economical Engineering, Volume 7, No. 6, 2008, pp.241-245, ISSN 1583-624X
Number of pages: 9 Posted: 09 Mar 2013
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 44 (409,208)

Abstract:

Loading...

loyalty programs, retail, customer cards

17.

Challenges and Development Prospects for Tourism in Romania

Ecoforum, 5 (1), pp.84-89, ISSN 2344–2174
Number of pages: 6 Posted: 23 Jan 2017
Catalin Postelnicu and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 39 (428,325)

Abstract:

Loading...

comparative advantage, international tourism, international business, tourism, tourism practices integration

18.

Empirical Study on the Impact of Service, Communication and Corporate Social Responsibility on the Image of Romanian Retail Brands

Dabija Dan-Cristian, Băbuţ Raluca, Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands, Procedia – Social and Behavioral Sciences, Vol 109, 2014, pp. 906-912, ISSN 1877-0428, DOI: 10.1016/j.sbspro.2013.12.563
Number of pages: 7 Posted: 20 Mar 2015
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Downloads 39 (428,325)

Abstract:

Loading...

service, communication, retailing, social responsability, Romania, empirical analysis

19.

Vertical Alliances between Retail and Manufacturer

Amfiteatru Economic, Vol. XII, Nr. 28, pp. 634-649, 2010
Number of pages: 16 Posted: 04 Aug 2013
Bernhard Swoboda, Nicolae Al. Pop and Dan-Cristian Dabija
University of Trier - Chair of Marketing and Retailing, Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 36 (440,578)

Abstract:

Loading...

fashion retail, value chain, vertical alliances, co-operation

20.

Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania Through Store Ambiance and Communication

Dabija Dan-Cristian, Băbuţ Raluca, Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania through Store Ambiance and Communication, Procedia Economics and Finance, Vol 15, 2014, pp.371-382, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00459-6
Number of pages: 12 Posted: 20 Mar 2015
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Downloads 32 (457,857)

Abstract:

Loading...

retail format; communication; store ambiance; food and non-food retailing; loyalty; structural equation modeling

21.

Employers’ Perception of Competences Acquired Through Academic Marketing Training in Knowledge Based Economy

Amfiteatru Economic, Vol. XIII, Nr. 30, 2011, pp. 448-463, 2011
Number of pages: 16 Posted: 04 Aug 2013
Ioan Plaias, Ciprian Marcel Pop, Raluca Băbuţ and Dan-Cristian Dabija
Babes-Bolyai University - Department of Marketing, Babes-Bolyai University - Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 32 (457,857)

Abstract:

Loading...

competences, academic curricula, marketing training, perception, graduates

22.

Methodology for Assesing the Degree of Internationalization of Business Academic Study Programmes

Amfiteatru Economic, 16 (37), 2014, pp. 726-745
Number of pages: 20 Posted: 19 Mar 2015
Dan-Cristian Dabija, Catalin Postelnicu and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Bucharest Academy of Economic Studies - Faculty of Marketing
Downloads 31 (462,507)

Abstract:

Loading...

internationalization of higher education study programs, business education, academic study programs, indicators for measuring business education, scoring model

23.

Behavioral Antecedents for Enhancing Green Customer Loyalty in Retail

Pamfilie, R., Dinu, V., Tăchiciu, L., Pleșea, D., Vasiliu, C., (Eds.). BASIQ International Conference: New Trends in Sustainable Business and Consumption. Vol. 1. Bucharest: Editura ASE. pp.183-191. The Association for Innovation and Quality in Sustainable Business ISSN/ISSN-L 2457-483X
Number of pages: 8 Posted: 27 Mar 2018
Dan-Cristian Dabija and Brandusa Bejan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Downloads 30 (467,291)

Abstract:

Loading...

green consumer, sustainable products, behavioral antecedents, green loyalty, green retailing

24.

Empirical Considerations Regarding Consumers Perception on an Emerging Market – A Case Study on Retailers in Romania

Journal of Contemporary Social and Economic Processes, 2009, pp.108-114, ISSN 1788-7593
Number of pages: 10 Posted: 09 Mar 2013
Dan-Cristian Dabija, Monika - Anetta Alt and Ioana N. Abrudan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Downloads 22 (510,244)

Abstract:

Loading...

retailing, perception, retail marketing mix, Romania, empirical study

25.

Measuring Clients’ Satisfaction Toward Shopping Centers – Empirical Evidences from Romania

Abrudan Ioana Nicoleta, Dabija Dan-Cristian, Measuring clients’ satisfaction toward shopping centers – Empirical evidences from Romania, Procedia Economics and Finance, Vol 15, 2014, pp.1243-1252, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00584-X
Number of pages: 10 Posted: 20 Mar 2015
Ioana N. Abrudan and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 20 (521,876)

Abstract:

Loading...

shopping centers, satisfaction, Romania, empirical research

26.

Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

Studies in Business and Economics, 12(3), pp.27-42. ISSN 2344-5416; doi: 10.1515/sbe-2017-0034
Number of pages: 13 Posted: 27 Mar 2018
Dan-Cristian Dabija, Chebeň Juraj and Drahoslav Lančarič
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Academy of Media Studies Bratislava - Department of Marketing Communication and Slovak University of Agriculture - Faculty of Economics and Management
Downloads 18 (533,611)

Abstract:

Loading...

green marketing; consumer purchase behavior; onsumer generations; environmental friendly products; cross-country analysis; apparel; footwear and sportswear retail

27.

Book Review: Handelsmanagement (Retail Management)

Amfiteatru Economic, Anul XII, Nr. 27, pp. 211-216, 2010
Number of pages: 6 Posted: 04 Aug 2013
Nicolae Al. Pop and Dan-Cristian Dabija
Bucharest Academy of Economic Studies - Faculty of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 18 (533,611)
Citation 1

Abstract:

Loading...

book review, retail management, retailing

28.

Citizens’ Satisfaction with Tariffs and Methods of Payment for Services Provided by Local Public Authorities. Empirical Evidence in Romania

International Conference: Financial World: Present and Outlooks, Procedia Economics and Finance, Forthcoming
Number of pages: 14 Posted: 20 Mar 2015
Ciprian Marcel Pop, Raluca Băbuţ and Dan-Cristian Dabija
Babes-Bolyai University - Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 16 (545,372)

Abstract:

Loading...

Tariffs, Citizen, Romania, Satisfaction, local public authorities

29.

Romanians' Perception of Public Services – A Comparative Perspective

Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., The 22nd RESER Interantional Conference – Services and Economic Development Local and Global Challanges, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest, Romania
Number of pages: 18 Posted: 15 Mar 2013
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Downloads 10 (582,289)

Abstract:

Loading...

public services, Romania, empirical investigation, brand image, consumer perception

30.

Teachers' Motivations and Expectations Regarding Lifelong Learning

Studia Universitatis Babes-Bolyai. Oeconomica, 61 (3), pp.32-42
Number of pages: 11 Posted: 23 Jan 2017
Dan-Cristian Dabija, Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Downloads 9 (588,637)

Abstract:

Loading...

education, lifelong learning, information sharing, technological change, new teaching techniques

31.

Enhancing Green Loyalty Towards Apparel Retail Stores: A Cross-Generational Analysis on an Emerging Market

Journal of Open Innovation: Technology, Market, and Complexity, 4 (8), pp.1-16. ISSN 2199-8531. doi/10.1186/s40852-018-0090-7
Number of pages: 16 Posted: 21 Mar 2018
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 5 (614,907)

Abstract:

Loading...

Consumer generations, Cross-generational analysis, Apparel retail,Emerging market, Green-oriented retail stores, Consumer loyalty

32.

Information Search Behaviour Based on Social Media. A Generational Perspective in Romania

Posted: 23 Jan 2017
Dan-Cristian Dabija, Raluca Băbuţ and Madalina Ioana Lugojan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University

Abstract:

Loading...

information search; Internet; social media; Millennials; Generation X; Generation Z

33.

Romanian Consumers’ Behaviour Towards Counterfeit Products

Dabija Dan-Cristian, Dinu Vasile, Tăchiciu Laurenţiu, Pop Ciprian-Marcel, Romanian consumers’ behaviour towards counterfeit products, Transformations in Business & Economics, 13 (2/32), 2014, pp.124-143, ISSN 1648-4460
Posted: 19 Mar 2015
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Bucharest Academy of Economic Studies, Bucharest Academy of Economic Studies - Faculty of Commerce and Babes-Bolyai University - Department of Marketing

Abstract:

Loading...

counterfeiting, piracy, counterfeit goods, consumers, Romania, empirical investigation

34.

Scientometric Approach of Productivity in Scholarly Economics and Business

Cristian Mihai Dragos, Vasile Dinu, Ciprian Marcel Pop & Dan Cristian Dabija (2014) Scientometric approach of productivity in scholarly economics and business, Economic Research-Ekonomska Istraživanja, 27:1, 496-507, DOI: 10.1080/1331677X.2014.974337
Posted: 19 Mar 2015
Cristian Dragos, Vasile Dinu, Ciprian Marcel Pop and Dan-Cristian Dabija
Babes-Bolyai University, Bucharest Academy of Economic Studies, Babes-Bolyai University - Department of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing

Abstract:

Loading...

scientific productivity; R&D financing; bibliometric analysis; OLS regression

Other Papers (1)

Total Downloads: 14
1.

Sustainable Business Marketing

Amfiteatru Economic, 17(40), 2015, pp. 851-853
Number of pages: 3 Posted: 13 Dec 2015 Last Revised: 26 Mar 2018
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 14

Abstract:

Loading...

Editorial, Sustainable Business Marketing, Sustainability