Anicia Peters

Iowa State University

Doctoral Student

Ames, IA 50011-2063

United States

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Scholarly Papers (1)

1.

Avatars to Mavatars: The Role of Marketing Avatars and Embodied Representations in Consumer Profiling

Business Horizons, Forthcoming
Number of pages: 26 Posted: 10 Oct 2012 Last Revised: 14 Mar 2013
Brian Mennecke and Anicia Peters
Iowa State University and Iowa State University
Downloads 143 (206,636)

Abstract:

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facial recognition, avatar, marketing, customer profile, mobile applications, privacy, management of technology