Elizabeth Miller

University of Massachusetts Amherst - Isenberg School of Management

Amherst, MA 01003-4910

United States

SCHOLARLY PAPERS

1

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75

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0

Scholarly Papers (1)

1.

When Flippers Flop: Goal Reversion in Consumer Choice

Number of pages: 40 Posted: 15 May 2013
Kurt A. Carlson, Meg Meloy and Elizabeth Miller
Mason School of Business, William and Mary, Pennsylvania State University - Smeal College of Business and University of Massachusetts Amherst - Isenberg School of Management
Downloads 75 (649,633)

Abstract:

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goal conflict, predecisional preference, goal reversion