Mark Heitmann

University of Hamburg

Allende-Platz 1

Hamburg, 20146

Germany

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 44,226

SSRN RANKINGS

Top 44,226

in Total Papers Downloads

1,108

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

The Power of Brand Selfies in Consumer-Generated Brand Imagery

Columbia Business School Research Paper Forthcoming
Number of pages: 51 Posted: 11 Apr 2019 Last Revised: 14 Jul 2020
University of Hamburg, University of Hamburg, University of Mannheim and Columbia Business School - Marketing
Downloads 577 (52,303)
Citation 4

Abstract:

Loading...

User-Generated Content, Social Media, Image Analysis, Deep Learning, Natural Language Processing, Digital Marketing

2.

More than a Feeling: Benchmarks for Sentiment Analysis Accuracy

Number of pages: 24 Posted: 05 Dec 2019 Last Revised: 03 Aug 2020
University of Hamburg, University of Hamburg, University of Hamburg and University of Mannheim
Downloads 521 (59,474)

Abstract:

Loading...

sentiment analysis, meta-analysis, natural language processing, lexicons, machine learning, transfer learning, language models

3.

Understanding Videos at Scale: How to Extract Insights for Business Research

Number of pages: 48
University of Hamburg, University of Hamburg, University of Hamburg and University of Hamburg
Downloads 10

Abstract:

Loading...

video mining; image analysis; object detection; deep learning; computer vision; unstructured data

4.

Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Posted: 12 Oct 2012
Mannheim Business School, University of Hamburg, Columbia Business School - Marketing and Dartmouth College - Tuck School of Business

Abstract:

Loading...

brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value

Other Papers (1)

Total Downloads: 14
1.

Employing Image Analysis for Predicting the Sense of Sameness

Number of pages: 39 Posted: 12 Dec 2013
K├╝hne Logistics University, University of Hamburg, University of Hamburg and University of Graz - Technology and Innovation Management
Downloads 14

Abstract:

Loading...

Product Design, Similarity, Perception, Cognition, Information Retrieval