Allende-Platz 1
Hamburg, 20146
Germany
University of Hamburg
SSRN RANKINGS
in Total Papers Downloads
in Total Papers Citations
Sentiment Analysis; Meta-Analysis; Natural Language Processing; Machine Learning; Transfer Learning; Deep Contextual Language Models; Text Mining
generative AI, digital marketing, advertising, consumer engagement, Deep Learning, Computer Vision
User-Generated Content, Social Media, Image Analysis, Deep Learning, Natural Language Processing, Interpretable Machine Learning
generative AI, computer vision, image mining, machine learning, image classification, marketing insight
precommitment-based pricing, service marketing, customer acquisition, goal achievement, customer retention
Machine Learning, Hashtags, Social Media, Image Analysis, User-Generated Content, Deep Learning
video mining; image analysis; object detection; deep learning; computer vision; unstructured data
brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value
Product Design, Similarity, Perception, Cognition, Information Retrieval
