Mark Heitmann

University of Hamburg

Allende-Platz 1

Hamburg, 20146

Germany

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 23,229

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Top 23,229

in Total Papers Downloads

2,860

SSRN CITATIONS

1

CROSSREF CITATIONS

6

Scholarly Papers (5)

1.

The Power of Brand Selfies

Columbia Business School Research Paper Forthcoming
Number of pages: 46 Posted: 11 Apr 2019 Last Revised: 11 Jun 2021
University of Hamburg, University of Hamburg, University of Mannheim and Columbia Business School - Marketing
Downloads 1,435 (17,375)
Citation 8

Abstract:

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User-Generated Content, Social Media, Image Analysis, Deep Learning, Natural Language Processing, Interpretable Machine Learning

2.

More than a Feeling: Benchmarks for Sentiment Analysis Accuracy

Number of pages: 24 Posted: 05 Dec 2019 Last Revised: 03 Aug 2020
University of Hamburg, University of Hamburg, University of Hamburg and University of Mannheim
Downloads 1,266 (20,947)
Citation 2

Abstract:

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sentiment analysis, meta-analysis, natural language processing, lexicons, machine learning, transfer learning, language models

3.

Understanding Videos at Scale: How to Extract Insights for Business Research

Number of pages: 13 Posted: 10 Nov 2020 Last Revised: 30 Nov 2020
University of Hamburg, University of Hamburg, University of Hamburg and University of Hamburg
Downloads 88 (367,852)
Citation 2

Abstract:

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video mining; image analysis; object detection; deep learning; computer vision; unstructured data

4.

Precommitment-based Pricing

INSEAD Working Paper No. 2021/34/MKT
Number of pages: 57 Posted: 08 Jul 2021 Last Revised: 21 Jul 2021
affiliation not provided to SSRN, WU Vienna University of Economics and Business, University of Hamburg and INSEAD - Marketing
Downloads 71 (416,391)

Abstract:

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precommitment-based pricing, service marketing, customer acquisition, goal achievement, customer retention

5.

Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Posted: 12 Oct 2012
Mannheim Business School, University of Hamburg, Columbia Business School - Marketing and Dartmouth College - Tuck School of Business

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brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value

Other Papers (1)

Total Downloads: 23
1.

Employing Image Analysis for Predicting the Sense of Sameness

Number of pages: 39 Posted: 12 Dec 2013
K├╝hne Logistics University, University of Hamburg, University of Hamburg and University of Graz - Technology and Innovation Management
Downloads 23

Abstract:

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Product Design, Similarity, Perception, Cognition, Information Retrieval