Hee Mok Park

University of Connecticut - School of Business

Assistant Professor

368 Fairfield Road

Storrs, CT 06269-2041

United States

SCHOLARLY PAPERS

1

DOWNLOADS

192

CITATIONS

2

Scholarly Papers (1)

1.

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior

Marketing Science, Forthcoming
Number of pages: 38 Posted: 28 Nov 2012 Last Revised: 29 Sep 2014
Hee Mok Park and Puneet Manchanda
University of Connecticut - School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 192 (156,743)

Abstract:

Loading...

Peer Effects, Structural Models, Simultaneous Equation Models, Hierarchical Bayes Methods, MELO Estimator, Casino Gaming and Gambling