Jan P. L. Schoormans

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Consumer Response to Aesthetic Mass Customization

Boston U. School of Management Research Paper No. 2012-27
Number of pages: 33 Posted: 25 Oct 2012
Ruth Mugge, Frederic F. Brunel and Jan P. L. Schoormans
affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
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Abstract:

mass customization, product design, eesthetics, self-identity