Garima Malik

Amity University

Assistant Professor, Amity Business School

Sec-125, E-1 Block, ASET

Noida, Uttar Pradesh 201303

India

SCHOLARLY PAPERS

3

DOWNLOADS

82

CITATIONS

0

Scholarly Papers (3)

1.

Service Failure and Complaining Behavior in Indian Banking Industry: A Factor Analytic Study

Quest-Journal of Management and Research, 3(1), 45-52, December 2012
Number of pages: 8 Posted: 13 Sep 2013 Last Revised: 23 Nov 2013
Garima Malik
Amity University
Downloads 48 (243,681)

Abstract:

service failures, complaint handlings, banking industry

2.

Impact of Promotional Campaigns Featuring Kids on the Purchase Behavior of Customers

The IUP Journal of Marketing Management, Vol. XII, No. 1, February 2013, pp. 43-58
Posted: 06 Apr 2013
Garima Malik and Ch. Abhinav Guptha
Amity University and Amity Business School

Abstract:

3.

The Unethical Practices of Food Advertisements Targeted at Children: A Parental Viewpoint

The IUP Journal of Marketing Management, Vol. XI, No. 2, May 2012, pp. 45-61
Posted: 20 Oct 2012
Garima Malik
Amity University

Abstract: