German Retana

INCAE Business School

Assistant Professor

La Garita, Alajuela 960-4050

Costa Rica

http://www.germanretana.net

SCHOLARLY PAPERS

2

DOWNLOADS

160

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment

Manufacturing and Service Operations Management, Forthcoming
Number of pages: 38 Posted: 29 Apr 2014 Last Revised: 27 Oct 2015
German Retana, Chris Forman and D. J. Wu
INCAE Business School, Cornell University - Dyson School of Applied Economics and Management and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 160 (186,841)

Abstract:

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field experiment, proactive service, service co-production, customer retention, technology support, cloud computing.

2.

Technology Support and Post-Adoption IT Service Use: Evidence from the Cloud

Management Information Systems Quarterly, 2018, Vol. 42, No. 3, pp. 961-978
Posted: 23 Oct 2012 Last Revised: 10 Sep 2018
INCAE Business School, Cornell University - Dyson School of Applied Economics and Management, Scheller College of Business, Georgia Tech, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

Abstract:

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IT service, organizational learning, IT use, cloud computing, Infrastructure-as-a-Service, technology support, service strategies