German Retana

INCAE Business School

Assistant Professor

La Garita, Alajuela 960-4050

Costa Rica

http://www.germanretana.net

  • INCAE Business School

    • Email
    • Tel: +506 2437-2374
SCHOLARLY PAPERS

2

DOWNLOADS

224

SSRN CITATIONS

9

CROSSREF CITATIONS

0

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment

Manufacturing and Service Operations Management, Forthcoming
Number of pages: 38 Posted: 29 Apr 2014 Last Revised: 27 Oct 2015
German Retana, Chris Forman and D. J. Wu
INCAE Business School, Cornell University - Charles H. Dyson School of Applied Economics and Management and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 224 (235,707)

Abstract:

Loading...

field experiment, proactive service, service co-production, customer retention, technology support, cloud computing.

2.

Technology Support and Post-Adoption IT Service Use: Evidence from the Cloud

Management Information Systems Quarterly, 2018, Vol. 42, No. 3, pp. 961-978
Posted: 23 Oct 2012 Last Revised: 10 Sep 2018
German Retana, Chris Forman, Sri Narasimhan, Marius Florin Niculescu and D. J. Wu
INCAE Business School, Cornell University - Charles H. Dyson School of Applied Economics and Management, Scheller College of Business, Georgia Tech, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business

Abstract:

Loading...

IT service, organizational learning, IT use, cloud computing, Infrastructure-as-a-Service, technology support, service strategies