German F. Retana

INCAE Business School

Assistant Professor

La Garita, Alajuela 960-4050

Costa Rica

http://www.germanretana.net

SCHOLARLY PAPERS

3

DOWNLOADS

289

CITATIONS

0

Scholarly Papers (3)

1.

Technology Support and Post-Adoption IT Service Use: Evidence from the Cloud

Number of pages: 35 Posted: 23 Oct 2012 Last Revised: 14 Jun 2017
INCAE Business School, Cornell University - Dyson School of Applied Economics and Management, Scheller College of Business, Georgia Tech, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 90 (171,270)

Abstract:

IT service, organizational learning, IT use, cloud computing, Infrastructure-as-a-Service, technology support, service strategies

2.

Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment

Manufacturing and Service Operations Management, Forthcoming
Number of pages: 38 Posted: 29 Apr 2014 Last Revised: 27 Oct 2015
German F. Retana, Chris Forman and D. J. Wu
INCAE Business School, Cornell University - Dyson School of Applied Economics and Management and Georgia Institute of Technology - Ernest Scheller Jr. College of Business
Downloads 62 (189,431)

Abstract:

field experiment, proactive service, service co-production, customer retention, technology support, cloud computing.

3.

Pitfalls of Offering Discounts to Prevent Churn in Contractual Services: Evidence from a Dedicated Hosting Firm

Number of pages: 15 Posted: 15 Feb 2017
German F. Retana and Carlos M. Fernández
INCAE Business School and INCAE - INCAE Business School
Downloads 0 (449,016)

Abstract:

churn, discounts, contractual services, hosting, survival analysis