Hongyan Shi

Nanyang Technological University (NTU) - Division of Marketing and International Business

BLK S3-B1A-32

50 Nanyang Avenue

Singapore, Singapore 639798

Singapore

SCHOLARLY PAPERS

2

DOWNLOADS

31

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Effects of Micro-Transactions on Firm's Pricing and Product Strategies

Number of pages: 51 Posted: 20 Sep 2019
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 31 (484,663)

Abstract:

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pricing, micro-transaction, quality, product line, upgrade, micro-payment

2.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

Abstract:

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation

Other Papers (1)

Total Downloads: 124
1.

Technical Appendix: 'Consumer Heterogeneity, Product Quality, and Distribution Channels'

Management Science, Forthcoming
Number of pages: 5 Posted: 03 Nov 2012
Nanyang Technological University (NTU) - Division of Marketing and International Business, University of Illinois at Urbana-Champaign and Pennsylvania State University
Downloads 124

Abstract:

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