Hongyan Shi

Nanyang Technological University (NTU) - Division of Marketing and International Business

BLK S3-B1A-32

50 Nanyang Avenue

Singapore, Singapore 639798

Singapore

SCHOLARLY PAPERS

3

DOWNLOADS

87

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Effects of Flexible On-Demand Upgrade/Downgrade on Firm’s Pricing and Product Strategies

Number of pages: 50 Posted: 20 Sep 2019 Last Revised: 02 Jan 2021
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 71 (391,681)

Abstract:

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pricing, micro-transaction, quality, product line, upgrade, micro-payment

2.

Experience Effect in the Impact of Free Trial Promotions

Sadat Reza, Hillbun Ho, Rich Ling, Hongyan Shi (2020) Experience Effect in the Impact of Free Trial Promotions. Management Science. Published online in Articles in Advance 18 May 2020. https://doi.org/10.1287/mnsc.2020.3613, Nanyang Business School Research Paper No. 20-22
Number of pages: 48 Posted: 02 Nov 2020 Last Revised: 12 Apr 2021
Sadat Reza, Dixon Ho, Richard Ling and Hongyan Shi
Nanyang Business School, Nanyang Technological University, University of Technology Sydney (UTS), affiliation not provided to SSRN and Nanyang Technological University (NTU) - Division of Marketing and International Business
Downloads 16 (649,957)
Citation 2

Abstract:

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free-samples, experience effect, quantile treatment effect, changes-in-changes estimator

3.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

Abstract:

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation

Other Papers (1)

Total Downloads: 136
1.

Technical Appendix: 'Consumer Heterogeneity, Product Quality, and Distribution Channels'

Management Science, Forthcoming
Number of pages: 5 Posted: 03 Nov 2012
Nanyang Technological University (NTU) - Division of Marketing and International Business, University of Illinois at Urbana-Champaign and Pennsylvania State University
Downloads 136

Abstract:

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