Anne Eilert

University of South Carolina - Department of Marketing

United States

  • University of South Carolina - Department of Marketing

SCHOLARLY PAPERS

2

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535

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4

CROSSREF CITATIONS

7

Scholarly Papers (2)

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1.

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing, 2013 Forthcoming , UNC Kenan-Flagler Research Paper No. 2013-23
Number of pages: 50 Posted: 25 Oct 2012 Last Revised: 11 Sep 2013
Kartik Kalaignanam, Tarun Kushwaha and Anne Eilert
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and University of South Carolina - Department of Marketing
Downloads 416 (109,997)

Abstract:

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product recalls, product reliability, accidents, shared product assets, prior brand quality

2.

Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry

Journal of Marketing, Forthcoming
Number of pages: 52 Posted: 23 Nov 2016 Last Revised: 28 Dec 2016
Anne Eilert, Satish Jayachandran, Kartik Kalaignanam and Tracey A. Swartz
University of South Carolina - Department of Marketing, University of South Carolina - Darla Moore School of Business, Moore School of Business (University of South Carolina) and Georgia Institute of Technology, Scheller College of Business, Marketing
Downloads 119 (357,623)
Citation 1

Abstract:

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Product recalls, time to recall, brand reliability, brand diversification, stock market performance