Yam Limbu

Montclair State University

Upper Montclair, NJ 07043

United States

SCHOLARLY PAPERS

2

DOWNLOADS

447

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Determinants of Brand Equity in Business-to-Consumer Services

Number of pages: 4 Posted: 28 Oct 2012
Clayton State University - University System of Georgia, National University of Singapore (NUS) - NUS Business School and Montclair State University
Downloads 302 (120,130)

Abstract:

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services, brand equity

2.

How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction

International Journal of Management and Marketing Research, v. 9 (2) p. 41-58
Number of pages: 18 Posted: 24 Feb 2017
Montclair State University, Montclair State University and Kean University
Downloads 145 (237,935)

Abstract:

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Sports Stadium Atmosphere, Spectator Satisfaction, Behavioral Intentions, Sports Marketing, Stimulus Organism Response Theory