Kellilynn Frias

Texas Tech University - Area of Marketing

TX

United States

SCHOLARLY PAPERS

2

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59

CITATIONS

0

Scholarly Papers (2)

1.

Three Essays on Product Form Choice

Number of pages: 158 Posted: 23 Jan 2013
Kellilynn Frias
Texas Tech University - Area of Marketing
Downloads 59 (355,300)

Abstract:

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Firm Strategy, Marketing, New Product Development

2.

Price Formats for Branded Components in Industrial Markets: An Integration of Transaction Cost Economics and the Resource-Based View

Organization Science, Vol. 23, No. 5, September-October 2012, pp. 1282-1297
Posted: 29 Jul 2013 Last Revised: 06 Feb 2018
Desmond (Ho-Fu) Lo, Kellilynn Frias and Mrinal Ghosh
Santa Clara University, Department of Marketing, Texas Tech University - Area of Marketing and University of Arizona, Department of Marketing

Abstract:

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transaction cost economics, resource-based view, interorganizational relationships, pricing, branded components