Kellilynn M. Frias

Texas Tech University - Area of Marketing

TX

United States

SCHOLARLY PAPERS

2

DOWNLOADS

53

CITATIONS

0

Scholarly Papers (2)

1.

Three Essays on Product Form Choice

Number of pages: 158 Posted: 23 Jan 2013
Kellilynn M. Frias
Texas Tech University - Area of Marketing
Downloads 38 (304,269)

Abstract:

Firm Strategy, Marketing, New Product Development

2.

Price Formats for Branded Components in Industrial Markets: An Integration of Transaction Cost Economics and the Resource-Based View

Organization Science, Vol. 23, No. 5, September-October 2012, pp. 1282-1297
Posted: 29 Jul 2013
Desmond (Ho-Fu) Lo, Kellilynn M. Frias and Mrinal Ghosh
Santa Clara University, Department of Marketing, Texas Tech University - Area of Marketing and University of Arizona, Department of Marketing

Abstract:

transaction cost economics, resource-based view, interorganizational relationships, pricing, branded components