Falguni Vasavada-Oza

Mudra Institute of Communications Research, Ahmadabad

Associate Professor, Marketing Academic Area

3rd Floor, Rangkrupa Complex

Ellis Bridge

Ahmadabad, 380006

India

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Scholarly Papers (1)

1.

Marketing to Rural Women: How Various Leading Brands are Doing It?

The IUP Journal of Brand Management, Vol. IX, No. 2, pp. 7-17, June 2012
Posted: 01 Nov 2012
Falguni Vasavada-Oza, Aparna Nagraj and Yamini Krishna
Mudra Institute of Communications Research, Ahmadabad, National Instruments, Bangalore and Emami Ltd., Kolkata

Abstract: