Aparna Nagraj

National Instruments, Bangalore

Marketing Communications Specialist

Bangalore, Karnataka

India

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Scholarly Papers (1)

1.

Marketing to Rural Women: How Various Leading Brands are Doing It?

The IUP Journal of Brand Management, Vol. IX, No. 2, pp. 7-17, June 2012
Posted: 01 Nov 2012
Mudra Institute of Communications Research, Ahmadabad, National Instruments, Bangalore and Emami Ltd., Kolkata

Abstract: