Pauline Ross

University of Southern Queensland

P.O.Box 238 Darling Heights

Toowoomba, Queensland 4350

Australia

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs

Proceedings of 19th International Business Research Conference 2012
Number of pages: 17 Posted: 19 Apr 2013
Pauline Ross, Carol McGowan and Lee Styger
University of Southern Queensland, University of Wollongong - Sydney Business School and University of Wollongong - Sydney Business School
Downloads 126 (234,272)

Abstract:

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market intelligence, micro business, SME, data, Australian business

A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs

Number of pages: 17 Posted: 16 Nov 2012
Pauline Ross, Carol McGowan and Lee Styger
University of Southern Queensland, University of Wollongong - Sydney Business School and University of Wollongong - Sydney Business School
Downloads 92 (292,736)

Abstract:

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market intelligence, SME, micro businesses, Australian business, data