Carol McGowan

University of Wollongong - Sydney Business School

Level 8

Gateway Building, Circular Quay

Sydney, New South Wales 2000

Australia

SCHOLARLY PAPERS

1

DOWNLOADS

217

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs

Proceedings of 19th International Business Research Conference 2012
Number of pages: 17 Posted: 19 Apr 2013
Pauline Ross, Carol McGowan and Lee Styger
University of Southern Queensland, University of Wollongong - Sydney Business School and University of Wollongong - Sydney Business School
Downloads 125 (235,383)

Abstract:

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market intelligence, micro business, SME, data, Australian business

A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs

Number of pages: 17 Posted: 16 Nov 2012
Pauline Ross, Carol McGowan and Lee Styger
University of Southern Queensland, University of Wollongong - Sydney Business School and University of Wollongong - Sydney Business School
Downloads 92 (292,353)

Abstract:

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market intelligence, SME, micro businesses, Australian business, data