Adela McMurray

RMIT University - School of Management

Australia

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Evolution of GE's Product Innovation Strategy

Proceedings of 19th International Business Research Conference 2012
Number of pages: 10 Posted: 20 Nov 2012
Heath Downie and Adela McMurray
affiliation not provided to SSRN and RMIT University - School of Management
Downloads 1,979 (9,058)

Abstract:

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Innovation, strategy, GE, product, chronology

2.

Embedding Business Continuity and Disaster Recovery within Risk Management

Proceedings of 19th International Business Research Conference 2012
Posted: 17 Nov 2012 Last Revised: 27 Jun 2013
Xinxin Zhang and Adela McMurray
RMIT University - School of Management and RMIT University - School of Management

Abstract:

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