Raghu G

Acharya Institute of Graduate Studies

Assistant Professor

Dr. Sarvepalli Radhakrishnan Road

Acharya Post Office

Bangalore, 560 107

India

SCHOLARLY PAPERS

23

DOWNLOADS
Rank 4,580

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Top 4,580

in Total Papers Downloads

8,760

CITATIONS

0

Ideas:
“  Sustainable Food Retailing  ”

Scholarly Papers (23)

1.

Car Market and Consumer Behaviour - A Study of Consumer Perception

Number of pages: 46 Posted: 30 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 4,634 (1,674)

Abstract:

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Consumer Behavior, Consumer Perception, Branding

2.

Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature

Number of pages: 6 Posted: 16 Oct 2013
Raghu G and Dr. S
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 595 (43,795)

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Organic Food, Consumer Intention, Consumer Attitude

3.

A Report on Service Quality Analysis at Café Coffee Day

Number of pages: 9 Posted: 16 Oct 2013
Raghu G and Dr. S
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 543 (49,206)

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Service Quality, Customer Complaints, Branded Outlets

4.

A Study on the Consumer Behavior Towards Tata Nano

Number of pages: 2 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 498 (54,877)

Abstract:

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Consumer Behavior, Segmentation

5.

The Market Potential of Frozen Food Products in Bangalore

Number of pages: 29 Posted: 21 Sep 2013
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 430 (65,829)

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frozen foods, fruits and vegetable processing, market potential, consumer behavior

6.

A Study on Consumer Awareness of Kara Skincare Wet Wipes

Number of pages: 64 Posted: 01 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 307 (97,069)

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Consumer perception, New product development, Market potential

7.

Consumer Purchasing Behavior Towards Fresh Fruits and Vegetables: A Literature Review

Number of pages: 5 Posted: 25 Nov 2012 Last Revised: 01 Oct 2013
Raghu G and Dr. S
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 290 (103,626)

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consumer behavior, consumer attitude, consumer perception, fresh fruits and vegetables

8.

A Study on the Impact of Retail Service Quality on Consumer Behaviour

Number of pages: 10 Posted: 08 Jan 2015
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 280 (107,135)

Abstract:

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Retail Service Quality, Consumer Behavior, Food Products

9.

A Study on Indian Telecommunication Industry with Special Reference to Airtel

Number of pages: 13 Posted: 08 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 220 (136,998)

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M-commerce, Marketing

10.

Novel Brand Building Strategies Through Social Media Marketing

Number of pages: 43 Posted: 08 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 209 (143,868)

Abstract:

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Social media, Cyber marketing, Branding, Consumer behavior

11.

Empirical Study on Franchise Business in India

Number of pages: 60 Posted: 21 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 189 (157,901)

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12.

Success of AMUL

Number of pages: 12 Posted: 30 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 176 (168,374)

Abstract:

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Consumer Behavior, Marketing Channels, Distribution, Branding, Segmentation Strategy

13.

Impact of Visual Mechandising

DSCE, 10/1/2011
Number of pages: 50 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 144 (199,549)

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Visual Merchandising, Retail Design, Etailing, Shoptainment, Promotional Strategies, Consumer Perception

14.

Organizational Study of Titan Eye Plus

Number of pages: 9 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 86 (288,375)

Abstract:

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Consumer perception, Branding

15.

Organized Retailing in India

DSCE 1/1/2011
Number of pages: 34 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 71 (322,618)

Abstract:

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FDI, Retail Branding, SCM, Merchandising, Consumer Behavior

16.

A Comparative Study on Market Share of Toyota Etios and Liva Brand at Hubli

Number of pages: 72 Posted: 01 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 65 (338,244)

Abstract:

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Consumer Preference, Consumer Satisfaction, Brand Image

17.

An Organizational Study at Poly Fluoro Ltd

Number of pages: 65 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 23 (497,826)

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Service Quality, Customer Satisfaction, Customer Loyalty

18.

Black Box Model and Blockchain Technology

Posted: 25 Feb 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Black Box Model, Branding, Organic Food, Product Value, Supply Chain Efficiency

19.

Blockchain of Fruits and Vegetables is Empowering Consumer with New Shopping Experience

Posted: 25 Feb 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Consumer Transparency,Consumer Trust, Digitalisation, Food Safety, Consumer Health, Consumer Trust

20.

Best Practices for Food Loss and Wastage Reduction in Fresh Fruits and Vegetables Value Chain

Posted: 30 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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FFV, FLW Standard, USEPA, Best Practices

21.

Immersive Technologies Will Reshape Consumer Experiences

Posted: 22 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Immersive Technology, Sensorium, Consumer Awareness, Branding

22.

New Technologies and Consumer Behavior

Posted: 16 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Virtual Reality, Augmented Reality,Internet of Things, Internet of Everything

23.

Consumer Buying Behavior: Changing Shopping Patterns

Posted: 18 Sep 2013
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)

Abstract:

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Consumer Behavior, Organized Retailing, E-Tailing, Retail Innovations, Brand Strategy

Other Papers (6)

Total Downloads: 16
1.

Supply Chain Hurdles

Number of pages: 1 Posted: 28 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 5

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Supply Chain Management, Cost of Production

2.

A Farmer's Strategy

Number of pages: 1 Posted: 18 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 3

Abstract:

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Agricultural Input, Irrigation, Agricultural Marketing

3.

Marketing Conference Papers 2006-2010

Number of pages: 1 Posted: 03 Nov 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 3

Abstract:

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Marketing, Strategic Management, TQM, MIS, FFV, SSI, CSR

4.

Report on CRM – Event at Mast Kalandar Restaurant

Number of pages: 3 Posted: 09 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 3

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CRM, Retail Strategy, Consumer Loyalty, NPD

5.

Entrepreneurial Challenge

Number of pages: 3 Posted: 28 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 2

Abstract:

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Enterprenourship Development, Business Opportunity

6.

Flipkart's Strategy

Posted: 07 Feb 2015
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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