Raghu G

Acharya Institute of Graduate Studies

Assistant Professor

Dr. Sarvepalli Radhakrishnan Road

Acharya Post Office

Bangalore, 560 107

India

SCHOLARLY PAPERS

27

DOWNLOADS
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Top 4,107

in Total Papers Downloads

10,265

SSRN CITATIONS

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CROSSREF CITATIONS

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Ideas:
“  Sustainable Food Retailing  ”

Scholarly Papers (27)

1.

Car Market and Consumer Behaviour - A Study of Consumer Perception

Number of pages: 46 Posted: 30 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 5,449 (1,420)

Abstract:

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Consumer Behavior, Consumer Perception, Branding

2.

Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature

Number of pages: 6 Posted: 16 Oct 2013
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU
Downloads 650 (42,681)

Abstract:

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Organic Food, Consumer Intention, Consumer Attitude

3.

A Report on Service Quality Analysis at Café Coffee Day

Number of pages: 9 Posted: 16 Oct 2013
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU
Downloads 644 (43,315)

Abstract:

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Service Quality, Customer Complaints, Branded Outlets

4.

A Study on the Consumer Behavior Towards Tata Nano

Number of pages: 2 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 621 (45,333)

Abstract:

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Consumer Behavior, Segmentation

5.

The Market Potential of Frozen Food Products in Bangalore

Number of pages: 29 Posted: 21 Sep 2013
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 458 (66,569)

Abstract:

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frozen foods, fruits and vegetable processing, market potential, consumer behavior

6.

Consumer Purchasing Behavior Towards Fresh Fruits and Vegetables: A Literature Review

Number of pages: 5 Posted: 25 Nov 2012 Last Revised: 01 Oct 2013
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU
Downloads 382 (82,818)

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consumer behavior, consumer attitude, consumer perception, fresh fruits and vegetables

7.

A Study on the Impact of Retail Service Quality on Consumer Behaviour

Number of pages: 10 Posted: 08 Jan 2015
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 329 (98,182)

Abstract:

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Retail Service Quality, Consumer Behavior, Food Products

8.

A Study on Consumer Awareness of Kara Skincare Wet Wipes

Number of pages: 64 Posted: 01 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 327 (98,529)
Citation 1

Abstract:

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Consumer perception, New product development, Market potential

9.

A Study on Indian Telecommunication Industry with Special Reference to Airtel

Number of pages: 13 Posted: 08 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 314 (103,792)

Abstract:

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M-commerce, Marketing

10.

Empirical Study on Franchise Business in India

Number of pages: 60 Posted: 21 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 241 (136,119)

Abstract:

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11.

Novel Brand Building Strategies Through Social Media Marketing

Number of pages: 43 Posted: 08 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 216 (151,274)

Abstract:

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Social media, Cyber marketing, Branding, Consumer behavior

12.

Success of AMUL

Number of pages: 12 Posted: 30 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 194 (167,211)

Abstract:

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Consumer Behavior, Marketing Channels, Distribution, Branding, Segmentation Strategy

13.

Impact of Visual Mechandising

DSCE, 10/1/2011
Number of pages: 50 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 161 (198,161)

Abstract:

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Visual Merchandising, Retail Design, Etailing, Shoptainment, Promotional Strategies, Consumer Perception

14.

Organizational Study of Titan Eye Plus

Number of pages: 9 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 101 (281,209)

Abstract:

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Consumer perception, Branding

15.

Organized Retailing in India

DSCE 1/1/2011
Number of pages: 34 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 78 (330,282)

Abstract:

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FDI, Retail Branding, SCM, Merchandising, Consumer Behavior

16.

A Comparative Study on Market Share of Toyota Etios and Liva Brand at Hubli

Number of pages: 72 Posted: 01 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 77 (332,839)

Abstract:

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Consumer Preference, Consumer Satisfaction, Brand Image

17.

An Organizational Study at Poly Fluoro Ltd

Number of pages: 65 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 23 (537,367)

Abstract:

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Service Quality, Customer Satisfaction, Customer Loyalty

18.

Consumer Behaviour Towards Purchasing and Consumption of Fruits and Vegetables During COVID-19

Posted: 14 May 2020
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU

Abstract:

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COVID-19

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Branding FFV, Blockchain, First Mover Advantage

20.

Increasing Fruits and Vegetable Consumption to Protect against Viral Diseases

Posted: 27 Mar 2020
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)

Abstract:

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FFV, COVID, WHO

21.

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Retail Industry, Robotics, Autonomous Vehicles

22.

Black Box Model and Blockchain Technology

Posted: 25 Feb 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Black Box Model, Branding, Organic Food, Product Value, Supply Chain Efficiency

23.

Blockchain of Fruits and Vegetables is Empowering Consumer with New Shopping Experience

Posted: 25 Feb 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Consumer Transparency,Consumer Trust, Digitalisation, Food Safety, Consumer Health, Consumer Trust

24.

Best Practices for Food Loss and Wastage Reduction in Fresh Fruits and Vegetables Value Chain

Posted: 30 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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FFV, FLW Standard, USEPA, Best Practices

25.

Immersive Technologies Will Reshape Consumer Experiences

Posted: 22 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Immersive Technology, Sensorium, Consumer Awareness, Branding

26.

New Technologies and Consumer Behavior

Posted: 16 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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Virtual Reality, Augmented Reality,Internet of Things, Internet of Everything

27.

Consumer Buying Behavior: Changing Shopping Patterns

Posted: 18 Sep 2013
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)

Abstract:

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Consumer Behavior, Organized Retailing, E-Tailing, Retail Innovations, Brand Strategy

Other Papers (6)

Total Downloads: 22
1.

Supply Chain Hurdles

Number of pages: 1 Posted: 28 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 6

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Supply Chain Management, Cost of Production

2.

Report on CRM – Event at Mast Kalandar Restaurant

Number of pages: 3 Posted: 09 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 5

Abstract:

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CRM, Retail Strategy, Consumer Loyalty, NPD

3.

Entrepreneurial Challenge

Number of pages: 3 Posted: 28 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 4

Abstract:

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Enterprenourship Development, Business Opportunity

4.

A Farmer's Strategy

Number of pages: 1 Posted: 18 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 4

Abstract:

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Agricultural Input, Irrigation, Agricultural Marketing

5.

Marketing Conference Papers 2006-2010

Number of pages: 1 Posted: 03 Nov 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 3

Abstract:

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Marketing, Strategic Management, TQM, MIS, FFV, SSI, CSR

6.

Flipkart's Strategy WRT Fruits and Vegetables

Posted: 07 Feb 2015 Last Revised: 03 Sep 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

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