Raghu G

Acharya Institute of Graduate Studies

Assistant Professor

Dr. Sarvepalli Radhakrishnan Road

Acharya Post Office

Bangalore, 560 107

India

SCHOLARLY PAPERS

36

DOWNLOADS
Rank 3,664

SSRN RANKINGS

Top 3,664

in Total Papers Downloads

11,807

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  Sustainable Food Retailing  ”

Scholarly Papers (36)

1.

Car Market and Consumer Behaviour - A Study of Consumer Perception

Number of pages: 46 Posted: 30 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 6,319 (1,221)

Abstract:

Loading...

Consumer Behavior, Consumer Perception, Branding

2.

A Report on Service Quality Analysis at Café Coffee Day

Number of pages: 9 Posted: 16 Oct 2013
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU
Downloads 703 (41,496)

Abstract:

Loading...

Service Quality, Customer Complaints, Branded Outlets

3.

A Study on the Consumer Behavior Towards Tata Nano

Number of pages: 2 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 694 (42,285)

Abstract:

Loading...

Consumer Behavior, Segmentation

4.

Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature

Number of pages: 6 Posted: 16 Oct 2013
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU
Downloads 687 (42,833)

Abstract:

Loading...

Organic Food, Consumer Intention, Consumer Attitude

5.

Consumer Purchasing Behavior Towards Fresh Fruits and Vegetables: A Literature Review

Number of pages: 5 Posted: 25 Nov 2012 Last Revised: 01 Oct 2013
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU
Downloads 498 (64,913)

Abstract:

Loading...

consumer behavior, consumer attitude, consumer perception, fresh fruits and vegetables

6.

A Study on Indian Telecommunication Industry with Special Reference to Airtel

Number of pages: 13 Posted: 08 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 478 (68,252)

Abstract:

Loading...

M-commerce, Marketing

7.

The Market Potential of Frozen Food Products in Bangalore

Number of pages: 29 Posted: 21 Sep 2013
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 478 (68,083)

Abstract:

Loading...

frozen foods, fruits and vegetable processing, market potential, consumer behavior

8.

A Study on Consumer Awareness of Kara Skincare Wet Wipes

Number of pages: 64 Posted: 01 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 392 (86,270)
Citation 1

Abstract:

Loading...

Consumer perception, New product development, Market potential

9.

A Study on the Impact of Retail Service Quality on Consumer Behaviour

Number of pages: 10 Posted: 08 Jan 2015
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)
Downloads 374 (91,148)

Abstract:

Loading...

Retail Service Quality, Consumer Behavior, Food Products

10.

Empirical Study on Franchise Business in India

Number of pages: 60 Posted: 21 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 262 (134,238)

Abstract:

Loading...

11.

Success of AMUL

Number of pages: 12 Posted: 30 Sep 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 221 (158,452)

Abstract:

Loading...

Consumer Behavior, Marketing Channels, Distribution, Branding, Segmentation Strategy

12.

Novel Brand Building Strategies Through Social Media Marketing

Number of pages: 43 Posted: 08 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 218 (160,547)

Abstract:

Loading...

Social media, Cyber marketing, Branding, Consumer behavior

13.

Impact of Visual Mechandising

DSCE, 10/1/2011
Number of pages: 50 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 169 (202,170)

Abstract:

Loading...

Visual Merchandising, Retail Design, Etailing, Shoptainment, Promotional Strategies, Consumer Perception

14.

Organizational Study of Titan Eye Plus

Number of pages: 9 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 129 (251,944)

Abstract:

Loading...

Consumer perception, Branding

15.

Organized Retailing in India

DSCE 1/1/2011
Number of pages: 34 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 82 (341,981)

Abstract:

Loading...

FDI, Retail Branding, SCM, Merchandising, Consumer Behavior

16.

A Comparative Study on Market Share of Toyota Etios and Liva Brand at Hubli

Number of pages: 72 Posted: 01 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 80 (346,986)

Abstract:

Loading...

Consumer Preference, Consumer Satisfaction, Brand Image

17.

An Organizational Study at Poly Fluoro Ltd

Number of pages: 65 Posted: 16 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 23 (571,860)

Abstract:

Loading...

Service Quality, Customer Satisfaction, Customer Loyalty

18.

Consumer Preferences Towards Food Retail Outlets in VUCA-Situation

Posted: 17 Nov 2020
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

VUCA Strategy, Retail Consumer, Change Management

19.

AI to Predict the Consumer Food Design

Posted: 02 Nov 2020
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

AI, Food Design, Design Thinking

20.

How to Transform a Retail Outlet to Ensure Consumer Safety

Posted: 09 Jul 2020
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Digital Transformation, Retail Outlet, Consumer Safety

21.

The Future of Food - Exponential Technologies Transforming Experiential Marketing

Posted: 01 Jul 2020
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Exponential Technologies, Digital Food Delivery(DFD), Post COVID-19 Strategy

22.

Business Environment Drives - Retail Industry Evolves

Posted: 16 Jun 2020
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Abstract:

Loading...

Food Retail, Consumer Shopping, COVID-Pandemic

24.

Restructuring Marketing Strategies for Changing Consumer Behaviour (Post COVID-19)

Posted: 15 Jun 2020
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Marketing Strategy, Consumer Behaviour, Post COVID-19

25.

The Effect of COVID-19 on Purchasing Fresh Fruits and Vegetables Through Branded Outlets

Posted: 09 Jun 2020
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Consumer Safety, Food Quality, Crisis Management

26.

Consumer Behaviour Towards Purchasing and Consumption of Fruits and Vegetables During COVID-19

Posted: 14 May 2020
Raghu G and Dr S Radha
Acharya Institute of Graduate Studies and IGNOU

Abstract:

Loading...

COVID-19

Abstract:

Loading...

Branding FFV, Blockchain, First Mover Advantage

28.

Increasing Fruits and Vegetable Consumption to Protect against Viral Diseases

Posted: 27 Mar 2020
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)

Abstract:

Loading...

FFV, COVID, WHO

29.

Abstract:

Loading...

Retail Industry, Robotics, Autonomous Vehicles

30.

Black Box Model and Blockchain Technology

Posted: 25 Feb 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Black Box Model, Branding, Organic Food, Product Value, Supply Chain Efficiency

31.

Blockchain of Fruits and Vegetables is Empowering Consumer with New Shopping Experience

Posted: 25 Feb 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Consumer Transparency,Consumer Trust, Digitalisation, Food Safety, Consumer Health, Consumer Trust

32.

Best Practices for Food Loss and Wastage Reduction in Fresh Fruits and Vegetables Value Chain

Posted: 30 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

FFV, FLW Standard, USEPA, Best Practices

33.

Immersive Technologies Will Reshape Consumer Experiences

Posted: 22 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Immersive Technology, Sensorium, Consumer Awareness, Branding

34.

New Technologies and Consumer Behavior

Posted: 16 Jan 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...

Virtual Reality, Augmented Reality,Internet of Things, Internet of Everything

35.

Consumer Buying Behavior: Changing Shopping Patterns

Posted: 18 Sep 2013
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)

Abstract:

Loading...

Consumer Behavior, Organized Retailing, E-Tailing, Retail Innovations, Brand Strategy

36.

Human-Robot Interaction and Future of Autonomous Vehicles in the Retail Industry

Personnel Today
Raghu G and S. Radha
Acharya Institute of Graduate Studies and Indira Gandhi National Open University (IGNOU)

Abstract:

Loading...

Robotics, Autonomous Vehicles, Consumer Experience, Organization Structure, Sustainable Retailing

Other Papers (6)

Total Downloads: 26
1.

Supply Chain Hurdles

Number of pages: 1 Posted: 28 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 6

Abstract:

Loading...

Supply Chain Management, Cost of Production

2.

Report on CRM – Event at Mast Kalandar Restaurant

Number of pages: 3 Posted: 09 Oct 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 6

Abstract:

Loading...

CRM, Retail Strategy, Consumer Loyalty, NPD

3.

Entrepreneurial Challenge

Number of pages: 3 Posted: 28 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 5

Abstract:

Loading...

Enterprenourship Development, Business Opportunity

4.

A Farmer's Strategy

Number of pages: 1 Posted: 18 Mar 2015
Raghu G
Acharya Institute of Graduate Studies
Downloads 5

Abstract:

Loading...

Agricultural Input, Irrigation, Agricultural Marketing

5.

Marketing Conference Papers 2006-2010

Number of pages: 1 Posted: 03 Nov 2013
Raghu G
Acharya Institute of Graduate Studies
Downloads 4

Abstract:

Loading...

Marketing, Strategic Management, TQM, MIS, FFV, SSI, CSR

6.

Flipkart's Strategy WRT Fruits and Vegetables

Posted: 07 Feb 2015 Last Revised: 03 Sep 2019
Raghu G
Acharya Institute of Graduate Studies

Abstract:

Loading...