Raghu G

Nitte Meenakshi Institute of Technology

P.O. Box 6429

Yelahanka

Bangalore, 560 064

India

SCHOLARLY PAPERS

41

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Ideas:
“  Sustainable Food Retailing  ”

Scholarly Papers (41)

1.

Car Market and Consumer Behaviour - A Study of Consumer Perception

Number of pages: 46 Posted: 30 Sep 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 9,153 (921)

Abstract:

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Consumer Behavior, Consumer Perception, Branding

2.

A Study on the Consumer Behavior Towards Tata Nano

Number of pages: 2 Posted: 16 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 992 (34,005)

Abstract:

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Consumer Behavior, Segmentation

3.

A Report on Service Quality Analysis at Café Coffee Day

Number of pages: 9 Posted: 16 Oct 2013
Raghu G and Dr S Radha
Nitte Meenakshi Institute of Technology and IGNOU
Downloads 935 (36,971)

Abstract:

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Service Quality, Customer Complaints, Branded Outlets

4.

Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature

Number of pages: 6 Posted: 16 Oct 2013
Raghu G and Dr S Radha
Nitte Meenakshi Institute of Technology and IGNOU
Downloads 812 (44,789)

Abstract:

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Organic Food, Consumer Intention, Consumer Attitude

5.

A Study on Indian Telecommunication Industry with Special Reference to Airtel

Number of pages: 13 Posted: 08 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 711 (53,536)

Abstract:

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M-commerce, Marketing

6.

Consumer Purchasing Behavior Towards Fresh Fruits and Vegetables: A Literature Review

Number of pages: 5 Posted: 25 Nov 2012 Last Revised: 01 Oct 2013
Raghu G and Dr S Radha
Nitte Meenakshi Institute of Technology and IGNOU
Downloads 690 (55,715)

Abstract:

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consumer behavior, consumer attitude, consumer perception, fresh fruits and vegetables

7.

A Study on the Impact of Retail Service Quality on Consumer Behaviour

Number of pages: 10 Posted: 08 Jan 2015
Raghu G and S. Radha
Nitte Meenakshi Institute of Technology and Indira Gandhi National Open University (IGNOU)
Downloads 652 (59,882)
Citation 1

Abstract:

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Retail Service Quality, Consumer Behavior, Food Products

8.

The Market Potential of Frozen Food Products in Bangalore

Number of pages: 29 Posted: 21 Sep 2013
Raghu G and S. Radha
Nitte Meenakshi Institute of Technology and Indira Gandhi National Open University (IGNOU)
Downloads 568 (71,397)

Abstract:

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frozen foods, fruits and vegetable processing, market potential, consumer behavior

9.

A Study on Consumer Awareness of Kara Skincare Wet Wipes

Number of pages: 64 Posted: 01 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 454 (93,737)
Citation 1

Abstract:

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Consumer perception, New product development, Market potential

10.

Empirical Study on Franchise Business in India

Number of pages: 60 Posted: 21 Sep 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 372 (117,869)

Abstract:

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11.

Success of AMUL

Number of pages: 12 Posted: 30 Sep 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 286 (155,836)

Abstract:

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Consumer Behavior, Marketing Channels, Distribution, Branding, Segmentation Strategy

12.

Novel Brand Building Strategies Through Social Media Marketing

Number of pages: 43 Posted: 08 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 224 (198,280)

Abstract:

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Social media, Cyber marketing, Branding, Consumer behavior

13.

Impact of Visual Mechandising

DSCE, 10/1/2011
Number of pages: 50 Posted: 16 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 193 (227,206)

Abstract:

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Visual Merchandising, Retail Design, Etailing, Shoptainment, Promotional Strategies, Consumer Perception

14.

Organizational Study of Titan Eye Plus

Number of pages: 9 Posted: 16 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 192 (228,307)

Abstract:

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Consumer perception, Branding

15.

Organized Retailing in India

DSCE 1/1/2011
Number of pages: 34 Posted: 16 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 95 (389,741)

Abstract:

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FDI, Retail Branding, SCM, Merchandising, Consumer Behavior

16.

A Comparative Study on Market Share of Toyota Etios and Liva Brand at Hubli

Number of pages: 72 Posted: 01 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 83 (423,522)

Abstract:

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Consumer Preference, Consumer Satisfaction, Brand Image

17.

An Organizational Study at Poly Fluoro Ltd

Number of pages: 65 Posted: 16 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 32 (643,970)

Abstract:

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Service Quality, Customer Satisfaction, Customer Loyalty

18.

Future Food Retail Outlets with AI: Challenges and Opportunities

Posted: 27 Oct 2021
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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AI, ERP, CRM

19.

The Impact of Customer Retention Strategies and Operations at Emirates Airline

Posted: 16 Sep 2021
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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20.

Panic Buying of Fresh Fruits and Vegetables: The Case of COVID-19

Posted: 15 Sep 2021
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Panic Buying, Food FoMO, COVID-19

21.

Gamification and Fruits and Vegetables Consumption

Posted: 10 Sep 2021
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Gamification, Food Consumption

22.

Influence of Food Photography on Consumer Purchasing Behaviour

Posted: 10 Sep 2021
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Food Photography, Consumer Purchasing

23.

Human-Robot Interaction and Future of Autonomous Vehicles in the Retail Industry

Personnel Today, Forthcoming
Posted: 25 Feb 2021
Raghu G and S. Radha
Nitte Meenakshi Institute of Technology and Indira Gandhi National Open University (IGNOU)

Abstract:

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Robotics, Autonomous Vehicles, Consumer Experience, Organization Structure, Sustainable Retailing

24.

Consumer Preferences Towards Food Retail Outlets in VUCA-Situation

Posted: 17 Nov 2020
Raghu G
Nitte Meenakshi Institute of Technology

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VUCA Strategy, Retail Consumer, Change Management

25.

AI to Predict the Consumer Food Design

Posted: 02 Nov 2020
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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AI, Food Design, Design Thinking

26.

How to Transform a Retail Outlet to Ensure Consumer Safety

Posted: 09 Jul 2020
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Digital Transformation, Retail Outlet, Consumer Safety

27.

The Future of Food - Exponential Technologies Transforming Experiential Marketing

Posted: 01 Jul 2020
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Exponential Technologies, Digital Food Delivery(DFD), Post COVID-19 Strategy

28.

Business Environment Drives - Retail Industry Evolves

Posted: 16 Jun 2020
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Food Retail, Consumer Shopping, COVID-Pandemic

30.

Restructuring Marketing Strategies for Changing Consumer Behaviour (Post COVID-19)

Posted: 15 Jun 2020
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Marketing Strategy, Consumer Behaviour, Post COVID-19

31.

The Effect of COVID-19 on Purchasing Fresh Fruits and Vegetables Through Branded Outlets

Posted: 09 Jun 2020
Raghu G
Nitte Meenakshi Institute of Technology

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Consumer Safety, Food Quality, Crisis Management

32.

Consumer Behaviour Towards Purchasing and Consumption of Fruits and Vegetables During COVID-19

Posted: 14 May 2020
Raghu G and Dr S Radha
Nitte Meenakshi Institute of Technology and IGNOU

Abstract:

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COVID-19

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Branding FFV, Blockchain, First Mover Advantage

34.

Increasing Fruits and Vegetable Consumption to Protect against Viral Diseases

Posted: 27 Mar 2020
Raghu G and S. Radha
Nitte Meenakshi Institute of Technology and Indira Gandhi National Open University (IGNOU)

Abstract:

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FFV, COVID, WHO

35.

The Challenges of Human-Robot Interaction and the Future of Autonomous Vehicles in Retail Industry

Posted: 08 Feb 2020
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Retail Industry, Robotics, Autonomous Vehicles

36.

Black Box Model and Blockchain Technology

Posted: 25 Feb 2019
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Black Box Model, Branding, Organic Food, Product Value, Supply Chain Efficiency

37.

Blockchain of Fruits and Vegetables is Empowering Consumer with New Shopping Experience

Posted: 25 Feb 2019
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Consumer Transparency,Consumer Trust, Digitalisation, Food Safety, Consumer Health, Consumer Trust

38.

Best Practices for Food Loss and Wastage Reduction in Fresh Fruits and Vegetables Value Chain

Posted: 30 Jan 2019
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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FFV, FLW Standard, USEPA, Best Practices

39.

Immersive Technologies Will Reshape Consumer Experiences

Posted: 22 Jan 2019
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Immersive Technology, Sensorium, Consumer Awareness, Branding

40.

New Technologies and Consumer Behavior

Posted: 16 Jan 2019
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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Virtual Reality, Augmented Reality,Internet of Things, Internet of Everything

41.

Consumer Buying Behavior: Changing Shopping Patterns

Posted: 18 Sep 2013
Raghu G and S. Radha
Nitte Meenakshi Institute of Technology and Indira Gandhi National Open University (IGNOU)

Abstract:

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Consumer Behavior, Organized Retailing, E-Tailing, Retail Innovations, Brand Strategy

Other Papers (6)

Total Downloads: 36
1.

Supply Chain Hurdles

Number of pages: 1 Posted: 28 Mar 2015
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 10

Abstract:

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Supply Chain Management, Cost of Production

2.

Report on CRM – Event at Mast Kalandar Restaurant

Number of pages: 3 Posted: 09 Oct 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 8

Abstract:

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CRM, Retail Strategy, Consumer Loyalty, NPD

3.

A Farmer's Strategy

Number of pages: 1 Posted: 18 Mar 2015
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 7

Abstract:

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Agricultural Input, Irrigation, Agricultural Marketing

4.

Marketing Conference Papers 2006-2010

Number of pages: 1 Posted: 03 Nov 2013
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 6

Abstract:

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Marketing, Strategic Management, TQM, MIS, FFV, SSI, CSR

5.

Entrepreneurial Challenge

Number of pages: 3 Posted: 28 Mar 2015
Raghu G
Nitte Meenakshi Institute of Technology
Downloads 5

Abstract:

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Enterprenourship Development, Business Opportunity

6.

Flipkart's Strategy WRT Fruits and Vegetables

Posted: 07 Feb 2015 Last Revised: 03 Sep 2019
Raghu G
Nitte Meenakshi Institute of Technology

Abstract:

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