Nikita Durgani

Binus Business School

Jl Hang Lekir I no.6

Kebayoran Baru

Jakarta, 12120

Indonesia

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Scholarly Papers (1)

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Consumer's Personal Reciprocity and Future Purchase Intention: A Study on Short Brand-Model Lifecycle Product

Proceedings of 19th International Business Research Conference 2012
Number of pages: 11 Posted: 17 Nov 2012
Nikita Durgani and Evi Simanjuntak
Binus Business School and Bina Nusantara University (Binus)
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Abstract:

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Brand Trust, Brand Loyalty, Product Familiarity, Personal Reciprocity, Future Purchase Intentions, Brand Lifecycle