Ali Faraji-Rad

Affiliation not provided to SSRN
SCHOLARLY PAPERS

7

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Top 40,055

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1,121

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Scholarly Papers (7)

1.

Uncertainty Increases the Reliance on Affect in Decisions

Columbia Business School Research Paper No. 16-9
Number of pages: 58 Posted: 17 Jan 2016 Last Revised: 12 Feb 2016
Ali Faraji-Rad and Michel Tuan Pham
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 732 (35,137)
Citation 2

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2.

Consumer Desire for Control as a Barrier to New Product Adoption

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-65
Number of pages: 24 Posted: 31 Aug 2016 Last Revised: 05 Oct 2016
Ali Faraji-Rad, Shiri Melumad and Gita Johar
affiliation not provided to SSRN, Columbia University, Columbia Business School, Marketing and Columbia Business School - Marketing
Downloads 112 (254,645)

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3.

On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency

Columbia Business School Research Paper No. 17-8
Number of pages: 4 Posted: 06 Jan 2017
Ali Faraji-Rad and Michel Tuan Pham
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 84 (307,837)

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4.

On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

Number of pages: 52 Posted: 04 Sep 2015 Last Revised: 01 Feb 2016
Ali Faraji-Rad, Bendik Samuelsen and Luk Warlop
affiliation not provided to SSRN, BI Norwegian Business School and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 69 (344,641)
Citation 2

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persuasion, source similarity, feeling as information, feeling of certainty

5.

Banking Happiness

Number of pages: 58 Posted: 06 Feb 2016 Last Revised: 26 Jul 2018
Ali Faraji-Rad and Leonard Lee
affiliation not provided to SSRN and Columbia Business School - Marketing
Downloads 62 (364,528)

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6.

Women Seek More Variety in Rewards When Closer to Ovulation

Number of pages: 23 Posted: 01 Jul 2013
Ali Faraji-Rad, Mehrad Moeini Jazani and Luk Warlop
affiliation not provided to SSRN, BI Norwegian Business School and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 55 (386,393)

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fertility, reward sensitivity, variety seeking

7.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Number of pages: 59 Posted: 15 Jan 2016 Last Revised: 05 Mar 2018
Columbia University - Columbia Business School, affiliation not provided to SSRN, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 7 (625,524)

Abstract:

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