Liad Weiss

University of Wisconsin Madison

Assistant Professor

United States

SCHOLARLY PAPERS

2

DOWNLOADS

135

CITATIONS

0

Scholarly Papers (2)

1.

Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-62
Number of pages: 61 Posted: 16 Nov 2012 Last Revised: 15 Jan 2013
Liad Weiss and Gita Johar
University of Wisconsin Madison and Columbia Business School - Marketing
Downloads 119 (178,009)

Abstract:

2.

Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment

Journal of Consumer Research, Vol. 42, No. 6, 2016, Columbia Business School Research Paper No. 17-11
Posted: 13 Jan 2017
Liad Weiss and Gita Johar
University of Wisconsin Madison and Columbia Business School - Marketing

Abstract:

ownership, self-concept, self-evaluation, categorization, assimilation and contrast