Volkan Polat

Yalova University

Deparment of Management

Turkey

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Scholarly Papers (1)

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Rising of an Ingredient Brand: An Exploratory Case of Android OS

Proceedings of 19th International Business Research Conference, 2012
Posted: 19 Nov 2012
Yalova University, Gebze Institute of Technology (GIT) and Gebze Institute of Technology (GIT)

Abstract:

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Ingredient Branding, Android