Heath Downie

affiliation not provided to SSRN

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The Evolution of GE's Product Innovation Strategy

Proceedings of 19th International Business Research Conference 2012
Number of pages: 10 Posted: 20 Nov 2012
Heath Downie and Adela McMurray
affiliation not provided to SSRN and RMIT University - School of Management
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Abstract:

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Innovation, strategy, GE, product, chronology