Shan Huang

The University of Hong Kong

Pokfulam Road

Hong Kong

China

SCHOLARLY PAPERS

8

DOWNLOADS

2,040

SSRN CITATIONS

29

CROSSREF CITATIONS

1

Scholarly Papers (8)

1.

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

Marketing Science, forthcoming
Number of pages: 61 Posted: 08 Jun 2020 Last Revised: 23 Oct 2022
The University of Hong Kong, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Purdue University and National Bureau of Economic Research (NBER)
Downloads 497 (109,290)
Citation 8

Abstract:

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social networks; social influence; social advertising; product; heterogeneity; field experiments

2.

Monetary Incentive and Stock Opinions on Social Media

Journal of Management Information Systems (JMIS), Forthcoming
Number of pages: 41 Posted: 09 May 2017 Last Revised: 03 Feb 2019
Hailiang Chen, Yu Jeffrey Hu and Shan Huang
HKU Business School, The University of Hong Kong, Purdue University and The University of Hong Kong
Downloads 452 (122,303)
Citation 16

Abstract:

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monetary incentive, stock opinions, social media, wisdom of crowds, investment

3.

Estimating Effects of Long-Term Treatments

Number of pages: 45 Posted: 13 Feb 2023 Last Revised: 17 May 2024
The University of Hong Kong, The University of Hong Kong, Faculty of Business and Economics, Students, Mitchell E. Daniels, Jr School of Business, Purdue University, Boston University - Questrom School of Business and Tencent Inc.
Downloads 427 (130,739)

Abstract:

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A/B testing, long-term treatments, surrogates, causal inference, product management

4.

Emotions in Online Content Diffusion

Number of pages: 61 Posted: 11 Nov 2020 Last Revised: 16 Jan 2024
Yifan Yu, Shan Huang, Yuchen Liu and Yong Tan
The University of Texas at Austin, The University of Hong Kong, University of Washington, Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 392 (144,170)

Abstract:

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Information Diffusion, Online Content, Emotion Detection, Social Networks, Social Media

5.

Customer-Product Matches in Online Social Referrals: A Graph Embedding Approach

Number of pages: 39 Posted: 14 Jun 2022 Last Revised: 28 Nov 2022
Shan Huang and Yifan Yu
The University of Hong Kong and The University of Texas at Austin
Downloads 220 (262,124)

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Social referral, social networks, matching, graph embedding, product preferences

6.

Enhancing External Validity in Experiments with Ongoing Sampling

Number of pages: 34 Posted: 26 Jun 2024
Chen Wang, Shichao Han and Shan Huang
The University of Hong Kong, Faculty of Business and Economics, Students, Tencent Weixin Group and The University of Hong Kong
Downloads 25 (921,882)

Abstract:

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A/B testing, External Validity, Ongoing Sampling, Survival Analysis

7.

Algorithmic vs. Friend-based Recommendations in Shaping Novel Content Engagement: A Large-scale Field Experiment

Number of pages: 20 Posted: 17 Jun 2024
Shan Huang and Yi JI
The University of Hong Kong and The Chinese University of Hong Kong (CUHK)
Downloads 19 (982,173)

Abstract:

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field experiment, social influence, recommendation system, novel information, online algorithms

8.

Do More "Likes" Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

Number of pages: 83 Posted: 12 Jul 2024
Shan Huang and Song Lin
The University of Hong Kong and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 8 (1,095,420)

Abstract:

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social networks, social advertising, social influence, field experiment