Shan Huang

University of Washington - Michael G. Foster School of Business

Box 353200

Seattle, WA 98195-3200

United States

http://www.shanhhuang.com/

SCHOLARLY PAPERS

4

DOWNLOADS

593

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Monetary Incentive and Stock Opinions on Social Media

Journal of Management Information Systems (JMIS), Forthcoming
Number of pages: 41 Posted: 09 May 2017 Last Revised: 03 Feb 2019
Hailiang Chen, Yu Jeffrey Hu and Shan Huang
HKU Business School, The University of Hong Kong, Georgia Institute of Technology - Scheller College of Business and University of Washington - Michael G. Foster School of Business
Downloads 271 (129,682)
Citation 2

Abstract:

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monetary incentive, stock opinions, social media, wisdom of crowds, investment

2.

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

Marketing Science, forthcoming
Number of pages: 61 Posted: 08 Jun 2020 Last Revised: 19 Jun 2020
University of Washington - Michael G. Foster School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Stanford
Downloads 218 (161,284)

Abstract:

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social networks; social influence; social advertising; product; heterogeneity; field experiments

3.

The Effectiveness of Social Advertising

Number of pages: 45 Posted: 08 Jun 2020 Last Revised: 18 Jun 2020
Shan Huang and Song Lin
University of Washington - Michael G. Foster School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 60 (405,289)
Citation 1

Abstract:

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social networks, social advertising, social influence, field experiment

4.

Emotions in Online Content Diffusion

Number of pages: 45 Posted: 11 Nov 2020
Yifan Yu, Shan Huang, Yuchen Liu and Yong Tan
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Washington, Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 44 (464,472)

Abstract:

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Information Diffusion, Online Content, Emotion Detection, Social Networks, Social Media