Thomas Rajab

affiliation not provided to SSRN

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Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-Comes and Customer Response

Schmalenbach Business Review, Vol. 64, October 2012, pp 331-363
Number of pages: 33 Posted: 02 Dec 2012
Thomas Rajab, Jan Wieseke and Florian Kraus
affiliation not provided to SSRN, University of Marburg - Faculty of Psychology and University of Mannheim
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Abstract:

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Adaptive Selling, Empathy, Hierarchical Linear Modeling, House Brands, Personal Selling, Relationship Marketing, Store Loyalty