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USI Università della Svizzera italiana
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Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling
Digital marketing; Meta-analysis; Narrative transportation; Story domain; Story-receiver; User-generated content
identifiable characters, imaginable plot, narrative transportation, storytelling, suspension of disbelief, videography
Digital marketing, Meta-analysis, Narrative transportation, Social media, Story domain, Story-receiver, Storytelling, User-generated content