Luca M. Visconti

USI Università della Svizzera italiana

Via Buffi, 13

Lugano, TN 6900

Switzerland

ESCP Europe

79 Avenue de la Republique

Paris, 75011

France

  • USI Università della Svizzera italiana

  • ESCP Europe

SCHOLARLY PAPERS

4

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2,745

SSRN CITATIONS

7

CROSSREF CITATIONS

1

Scholarly Papers (4)

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1.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Tom van Laer, Ko de Ruyter, Luca M. Visconti, Luca M. Visconti and Martin Wetzels
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, ESCP EuropeUSI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 1,945 (10,746)
Citation 8

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Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling

2.

Storytelling in the Digital Era: A Meta-Analysis of Relevant Moderators of the Narrative Transportation Effect

Journal of Business Research, 96(1), 135-146
Number of pages: 40 Posted: 21 Apr 2018 Last Revised: 07 Mar 2019
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti
The University of Sydney, City University London - Sir John Cass Business School and ESCP EuropeUSI Università della Svizzera italiana
Downloads 401 (96,217)

Abstract:

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Digital marketing; Meta-analysis; Narrative transportation; Story domain; Story-receiver; User-generated content

3.

Need for Narrative

Journal of Marketing Management, 34(5/6), 484-496, 2018
Number of pages: 25 Posted: 22 Jan 2020
Tom van Laer, Luca M. Visconti, Luca M. Visconti and Stephanie Feiereisen
The University of Sydney, ESCP EuropeUSI Università della Svizzera italiana and City University London - Sir John Cass Business School
Downloads 324 (121,841)
Citation 2

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identifiable characters, imaginable plot, narrative transportation, storytelling, suspension of disbelief, videography

4.

Digitally Relevant Moderators of the Narrative Transportation Effect

Number of pages: 38 Posted: 07 Mar 2016 Last Revised: 14 Jan 2018
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti
The University of Sydney, City University London - Sir John Cass Business School and ESCP EuropeUSI Università della Svizzera italiana
Downloads 75 (403,722)

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Digital marketing, Meta-analysis, Narrative transportation, Social media, Story domain, Story-receiver, Storytelling, User-generated content