William P. Putsis

London Business School

Associate Professor and Marketing Area Chair

Sussex Place

Regent's Park

London, London NW1 4SA

United Kingdom

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Number of pages: 39 Posted: 09 Nov 2000
Barry L. Bayus and William P. Putsis
University of North Carolina Kenan-Flagler Business School and London Business School
Downloads 665 (37,688)

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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Marketing Science, Vol. 2, No. 18, Pp. 137-153, 1999
Posted: 09 Nov 2000
Barry L. Bayus and William P. Putsis
University of North Carolina Kenan-Flagler Business School and London Business School

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2.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01
Number of pages: 54 Posted: 11 Nov 2003
Lauren Block, Vicki Morwitz, William P. Putsis and Subrata K. Sen
City University of New York - Allen G. Aaronson Department of Marketing & International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management
Downloads 629 (41,242)

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3.

An Empirical Analysis of Firm Product Line Decisions

Journal of Marketing Research, February 2001
Posted: 03 Jan 2001
William P. Putsis and Barry L. Bayus
London Business School and University of North Carolina Kenan-Flagler Business School

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4.

Assessing the Competitive Interaction between Private Labels and National Brands

Journal of Business, Vol. 73, No. 1, January 2000
Posted: 01 Dec 1999
Ronald W. Cotterill, William P. Putsis and Ravi Dhar
University of Connecticut - Department of Agricultural and Resource Economics, London Business School and Yale School of Management - International Center for Finance

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