Prof. Dr. Dr. h.c. Horst Todt

University of Hamburg

Allende-Platz 1

Hamburg, 20146

Germany

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Scholarly Papers (1)

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The Use of Media for Advertisment – Trend or Strategy?

E. Abrudan, A. Mogoş, R. Meza (Ed.), Interdisciplinary New Media Studies International Conference Proceedings, 1st Edition, Cluj-Napoca, 2009, pp.67-74, ISBN 978-973-647-685-3
Number of pages: 9 Posted: 09 Mar 2013
Prof. Dr. Dr. h.c. Horst Todt and Dan-Cristian Dabija
University of Hamburg and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
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Abstract:

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advertising, unconventional advertising, above-the-line, below-the-line communication