Prithvi Belgaonkar

Alliance University

Bangalore

Anekal

Bangalore, 562106

India

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Comparative Effectiveness of Radio, Print and Web Advertising

Number of pages: 8 Posted: 17 Dec 2012
Mihir Dash and Prithvi Belgaonkar
Alliance University - School of Business and Alliance University
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Abstract:

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TV advertising, radio advertising, internet advertising, print advertising, media preference, advertising effectiveness.