Robert Fisher

University of Alberta - Department of Marketing, Business Economics & Law

Professor

Edmonton, Alberta T6G 2R6

Canada

SCHOLARLY PAPERS

25

DOWNLOADS
Rank 13,503

SSRN RANKINGS

Top 13,503

in Total Papers Downloads

3,566

SSRN CITATIONS
Rank 4,629

SSRN RANKINGS

Top 4,629

in Total Papers Citations

52

CROSSREF CITATIONS

171

Scholarly Papers (25)

1.

Social-Desirability Bias and the Validity of Self-Reported Values

Fisher, Robert J. and James E. Katz, (2000) “Social Desirability Bias and the Validity of Self-Reported Values,” Psychology & Marketing, 17 (February), 105-120.
Number of pages: 16 Posted: 26 Aug 2014
Robert Fisher and James Katz
University of Alberta - Department of Marketing, Business Economics & Law and Boston University - College of Communication
Downloads 898 (25,533)

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2.

Factors Leading to Group Identification: A Field Study of Winners and Losers

Psychology & Marketing, Volume 15, Issue 1, pages 23–40, January 1998, University of Alberta School of Business Research Paper No. 2013-381
Number of pages: 18 Posted: 26 Aug 2014
Robert Fisher and Kirk Wakefield
University of Alberta - Department of Marketing, Business Economics & Law and Baylor University
Downloads 699 (36,057)
Citation 3

Abstract:

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sports marketing, identification, competition

3.

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, Vol. 22, No. 3, 1995
Number of pages: 10 Posted: 26 Aug 2014
Dennis Rook and Robert Fisher
University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 578 (46,442)
Citation 2

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impulse buying, Impulsiveness, norms, normative beliefs

4.

International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change

Journal of Leisure Research, v23, no.n3, 1991 Summer, p193(16) (ISSN: 0022-2216), University of Alberta School of Business Research Paper No. 2013-388
Number of pages: 9 Posted: 26 Aug 2014
Robert Fisher and Linda Price
University of Alberta - Department of Marketing, Business Economics & Law and University of Arizona
Downloads 335 (89,994)

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5.

Social Desirability Bias and the Validity of Indirect Questioning

Journal of Consumer Research, Vol. 20, No. 2, 1993, University of Alberta School of Business Research Paper No. 2013-385
Number of pages: 13 Posted: 26 Aug 2014
Robert Fisher
University of Alberta - Department of Marketing, Business Economics & Law
Downloads 186 (163,529)
Citation 19

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6.

The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need

Fisher, Robert J. and Yu Ma (2014), “The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need,” Journal of Consumer Research, (41) 2, 436-450., University of Alberta School of Business Research Paper No. 2486251
Number of pages: 15 Posted: 26 Aug 2014
Robert Fisher and Yu Ma
University of Alberta - Department of Marketing, Business Economics & Law and Independent
Downloads 175 (172,673)
Citation 1

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attractiveness, beautiful is good stereotype, empathy, helping

7.

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Journal of Marketing, Vol. 81(2), p. 114-26, 2017, Tuck School of Business Working Paper No. 2929012, University of Alberta School of Business Research Paper No. 2929012
Number of pages: 13 Posted: 09 Mar 2017 Last Revised: 30 Mar 2017
Dartmouth College - Tuck School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Downloads 92 (281,937)

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Advertising; Quality; Marketing Strategy

8.

Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective

Journal of Consumer Research, Vol. 31, No. 4, 2005, University of Alberta School of Business Research Paper No. 2013-374
Number of pages: 9 Posted: 26 Aug 2014
Robert Fisher and Laurette Dube
University of Alberta - Department of Marketing, Business Economics & Law and McGill University - Desautels Faculty of Management
Downloads 87 (292,169)
Citation 1

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9.

Customer Betrayal and Retaliation: When Your Best Customers Become Your Worst Enemies

Journal of the Academy of Marketing Science June 2008, Volume 36, Issue 2, pp 247-261
Number of pages: 15 Posted: 26 Aug 2014
Yany Gregoire and Robert Fisher
HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 83 (300,784)
Citation 3

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10.

Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification

Journal of Marketing, Vol. 61, No. 3 (Jul., 1997) (pp. 54-70), University of Alberta School of Business Research Paper No. 2013-382
Number of pages: 18 Posted: 26 Aug 2014
Robert Fisher, Elliot Maltz and Bernard Jaworski
University of Alberta - Department of Marketing, Business Economics & Law, Atkinson Graduate School of Management, Willamette University and Claremont Colleges - Peter F. Drucker Graduate School of Management
Downloads 77 (314,393)

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11.

Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Journal of Marketing Vol. 60, No. 3 (Jul., 1996) (pp. 103-115), University of Alberta School of Business Research Paper No. 2013-383
Number of pages: 13 Posted: 26 Aug 2014 Last Revised: 27 Aug 2014
Jakki Mohr, Robert Fisher and John Nevin
University of Montana - School of Business Administration, University of Alberta - Department of Marketing, Business Economics & Law and University of Wisconsin - Madison - Department of Marketing
Downloads 54 (378,119)
Citation 7

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12.

The Effects of Relationship Quality on Customer Retaliation

Marketing Letters, January 2006, Volume 17, Issue 1, pp 31-46, University of Alberta School of Business Research Paper No. 2013-372
Number of pages: 17 Posted: 26 Aug 2014
Yany Gregoire and Robert Fisher
HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 42 (419,871)
Citation 1

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13.

An Empathy‐Helping Perspective on Consumers’ Responses to Fund‐Raising Appeals

Journal of Consumer Research, Vol. 35, No. 3, 2008, University of Alberta School of Business Research Paper No. 2013-369
Number of pages: 13 Posted: 26 Aug 2014
Robert Fisher, Mark Vandenbosch and Kersi Antia
University of Alberta - Department of Marketing, Business Economics & Law, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Richard Ivey School of Business
Downloads 39 (431,703)
Citation 1

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Advertising, Charity and Gift Giving, Economic Theories and Analysis, Panel Data Analysis (Scanner, Diary, etc.)

14.

Communicating for Better Channel Relationship

Marketing Management, Vol. 8, pp. 39-45, Summer 1999, University of Alberta School of Business Research Paper No. 2013-379
Number of pages: 8 Posted: 13 Mar 2017
Jakki Mohr, Robert Fisher and John Nevin
University of Montana - School of Business Administration, University of Alberta - Department of Marketing, Business Economics & Law and University of Wisconsin - Madison - Department of Marketing
Downloads 37 (439,897)

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15.

How Does Enforcement Deter Gray Market Incidence?

Journal of Marketing: Vol. 70, No. 1, pp. 92-106, University of Alberta School of Business Research Paper No. 2013-371
Number of pages: 16 Posted: 26 Aug 2014
University of Western Ontario - Richard Ivey School of Business, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 28 (480,945)
Citation 2

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16.

Reexamining and Extending the Dual Mediation Hypothesis in an On-Line Advertising Context

Karson, Eric, and Robert J. Fisher (2005), “Reexamining and Extending the Dual Mediation Hypothesis in an Online Advertising Context,” Psychology & Marketing 22 (April), 313-331.
Number of pages: 20 Posted: 26 Aug 2014
Eric Karson and Robert Fisher
Villanova University and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 26 (491,566)

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17.

The Limited Effects of Power on Satisfaction with Joint Consumption Decisions

Fisher, Robert J., Yany Grégoire, and Kyle Murray (2011), "The Limited Effects of Power on Satisfaction with Joint Consumption Decisions," Journal of Consumer Psychology, 21 (3), 277-89.
Number of pages: 14 Posted: 26 Aug 2014
Robert Fisher, Yany Gregoire and Kyle B. Murray
University of Alberta - Department of Marketing, Business Economics & Law, HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 21 (520,148)

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consumer power; decision satisfaction; consumer joint decision making; dyadic decision making; experimental designs; computer-mediated experiments

18.

The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 26 Aug 2014
Robert Fisher and David S. Ackerman
University of Alberta - Department of Marketing, Business Economics & Law and California State University, Northridge - Department of Marketing
Downloads 20 (526,029)
Citation 6

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19.

Sources of Durable Competitive Advantage in New Products

Journal of Product Innovation Management, Volume 7, Issue 1, March 1990, Pages 35-44, University of Alberta School of Business Research Paper No. 2013-389
Number of pages: 10 Posted: 26 Aug 2014
Michael Lawless and Robert Fisher
INSEAD - Singapore and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 20 (526,029)

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20.

Predicting Intentions to Return to the Web Site: Extending the Dual Mediation Hypothesis

Journal of Interactive Marketing, Volume 19, Issue 3, pages 2–14, Summer 2005, University of Alberta School of Business Research Paper No. 2013-375
Number of pages: 14 Posted: 26 Aug 2014
Eric Karson and Robert Fisher
Villanova University and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 19 (531,967)

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21.

An Investigation into the Social Context of Early Adoption Behavior

Journal of Consumer Research, Vol. 19, No. 3, 1992, University of Alberta School of Business Research Paper No. 2013-386
Number of pages: 10 Posted: 26 Aug 2014
Robert Fisher and Linda Price
University of Alberta - Department of Marketing, Business Economics & Law and University of Arizona
Downloads 18 (537,809)
Citation 8

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22.

Gender Differences in Decision Satisfaction within Established Dyads: Effects of Competitive and Cooperative Behaviors

Fisher, Robert J. and Yany Grégoire, (2006), “Gender Differences in Decision Satisfaction within Established Dyads: Effects of Competitive and Cooperative Behaviors,” Psychology & Marketing, (April), 313-333.
Number of pages: 21 Posted: 26 Aug 2014 Last Revised: 27 Aug 2014
Yany Gregoire and Robert Fisher
HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 13 (567,878)

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23.

The Importance of Normative Beliefs to the Self-Prophecy Effect

Journal Applied Psychology. 2003 Jun; Vol 88(3): pp 423-31., University of Alberta School of Business Research Paper No. 2013-377
Number of pages: 10 Posted: 26 Aug 2014
Washington State University, University of California, Irvine and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 13 (567,878)

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24.

Development and Validation of an Eating Norms Inventory: Americans' Lay-Beliefs About Appropriate Eating

Appetite, 2011 Oct. 57(2):365-76, University of Alberta School of Business Research Paper No. 2013-367
Number of pages: 13 Posted: 05 Jun 2013 Last Revised: 29 Aug 2014
Robert Fisher and Laurette Dube
University of Alberta - Department of Marketing, Business Economics & Law and McGill University - Desautels Faculty of Management
Downloads 6 (613,128)

Abstract:

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25.

Durable Differentiation Strategies for Services

Journal of Services Marketing, Vol. 5 Iss: 1, pp.19-28, University of Alberta School of Business Research Paper No. 2013-387
Posted: 26 Aug 2014
Robert Fisher
University of Alberta - Department of Marketing, Business Economics & Law

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Competitive strategy, Pricing strategy, Product differentiation, Product positioning, Services marketing