Sarah Moore

University of Alberta - Department of Marketing, Business Economics & Law

Associate Professor

Edmonton, Alberta T6G 2R6

Canada

  • University of Alberta - Department of Marketing, Business Economics & Law

SCHOLARLY PAPERS

10

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124

TOTAL CITATIONS
Rank 44,980

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Top 44,980

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8

Scholarly Papers (10)

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1.

Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions

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Citation 8

Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions

Journal of Consumer Research, Vol. 42, No. 1, 2015, University of Alberta School of Business Research Paper No. 2015-706
Number of pages: 16 Posted: 18 Nov 2015
Sarah Moore
University of Alberta - Department of Marketing, Business Economics & Law
Downloads 114 (510,933)
Citation 8

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word of mouth, explaining, explanation, online reviews, utilitarian

Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions

Moore, S. G. (2015). Attitude predictability and helpfulness in online reviews: the role of explained actions and reactions. Journal of Consumer Research, 42(1), 30-44.
Posted: 30 Apr 2019
Sarah Moore
University of Alberta - Department of Marketing, Business Economics & Law

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word of mouth, explaining, explanation, online reviews, utilitarian, hedonic

2.

Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products

Marketing Letters, 0 [10.1007/s11002-024-09734-6]
Number of pages: 16 Posted: 25 Jun 2024
David L. Alexander and Sarah Moore
University of St. Thomas and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 10 (1,231,712)

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Word-of-mouth, New products, Product adoption, Achievement goals, Performance-avoidance goals, Social pressure

3.

Affect in the Aftermath: How Goal Pursuit Influences Implicit Evaluations

Cognition and Emotion 2011 Apr;25(3):453-65, University of Alberta School of Business Research Paper No. 2013-798
Posted: 29 Mar 2019
Sarah Moore, Melissa Ferguson and Tanya L. Chartrand
University of Alberta - Department of Marketing, Business Economics & Law, Cornell University and Duke University - Fuqua School of Business

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4.

Should We Ask Our Children About Sex, Drugs and Rock & Roll? Potentially Harmful Effects of Asking Questions About Risky Behaviors

Journal of Consumer Psychology, Volume 18, Issue 2, 1 April 2008, Pages 82–95, University of Alberta School of Business Research Paper No. 2013-799
Posted: 29 Mar 2019
Gavan J. Fitzsimons and Sarah Moore
Duke University - Fuqua School of Business and University of Alberta - Department of Marketing, Business Economics & Law

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5.

While Parents Might Not Want to, Researchers Really Should Ask Questions About Risky Behaviors

Journal of Consumer Psychology, Volume 18, Issue 2, 1 April 2008, Pages 111–115, University of Alberta School of Business Research Paper No. 2013-1100
Posted: 29 Mar 2019
Sarah Moore and Gavan J. Fitzsimons
University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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6.

Wolves in Sheep's Clothing: How and When Hypothetical Questions Influence Behavior

Organizational Behavior and Human Decision Processes, Volume 117, Issue 1, January 2012, Pages 168–178, University of Alberta School of Business Research Paper No. 2013-797
Posted: 29 Mar 2019
Sarah Moore, David Neal, Gavan J. Fitzsimons and Baba Shiv
University of Alberta - Department of Marketing, Business Economics & Law, University of Southern California - Department of Psychology, Duke University - Fuqua School of Business and Stanford University - Stanford Graduate School of Business

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Hypothetical questions; Accessibility; Question-behavior effect

7.

Coping with Condom Embarrassment

Psychology Health Medical. 2006 Feb;11(1):70-9., University of Alberta School of Business Research Paper No. 2013-1102
Posted: 29 Mar 2019
Sarah Moore, Darren W. Dahl, Charles Weinberg and Gerald J. Gorn
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, University of British Columbia (UBC) - Sauder School of Business and Hong Kong Polytechnic University - Faculty of Business

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8.

Some Things are Better Left Unsaid: How Word of Mouth Influences the Storyteller

Journal of Consumer Research Vol. 38, No. 6 (April 2012) (pp. 1140-1154), University of Alberta School of Business Research Paper No. 2013-796
Posted: 29 Mar 2019
Sarah Moore
University of Alberta - Department of Marketing, Business Economics & Law

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9.

Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

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Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

Journal of Consumer Psychology, Vol. 24, Issue 4, 2014, University of Alberta School of Business Research Paper No. 2013-704
Posted: 24 Feb 2015 Last Revised: 08 Mar 2016
Sarah Moore and Gavan J. Fitzsimons
University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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restrictions, restoration, freedom, stockout

Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

Moore, S. G., & Fitzsimons, G. J. (2014). Yes, we have no bananas: Consumer responses to restoration of freedom. Journal of Consumer Psychology, 24(4), 541-548.
Posted: 30 Apr 2019
Sarah Moore and Gavan J. Fitzsimons
University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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Reactance, Restrictions, Restoration, Freedom, Stockout

10.

Condom Embarrassment: Coping and Consequences for Condom Use in Three Countries

AIDS Care, 2008, 20(5) 553-559
Posted: 09 Mar 2014
Sarah Moore, Darren W. Dahl, Gerald J. Gorn, Charles Weinberg, Jongwon Park and Yuwei Jiang
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, Hong Kong Polytechnic University - Faculty of Business, University of British Columbia (UBC), Korea University Business School and Hong Kong Polytechnic University

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Condoms, Acquisition, AIDS, Embarrassment, Coping, Sexcual Behavior