Jane Tang

Vision Critical

Senior Vice President, Analytics

200 Granville Street

Mezzanine Floor

Vancouver, V6C 1S4

Canada

SCHOLARLY PAPERS

1

DOWNLOADS

34

CITATIONS

0

Scholarly Papers (1)

1.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Forthcoming, Journal of Consumer Psychology
Number of pages: 35 Posted: 06 Dec 2012
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
Downloads 34 (443,441)

Abstract:

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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing