Jane Tang

Vision Critical

Senior Vice President, Analytics

200 Granville Street

Mezzanine Floor

Vancouver, V6C 1S4

Canada

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Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology, 23 (October), 515-25.
Number of pages: 11 Posted: 06 Dec 2012 Last Revised: 21 Sep 2020
Amitav Chakravarti, Andrew Grenville, Vicki Morwitz, Jane Tang and Gülden Ülkümen
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing