Hira Shamim

Independent

SCHOLARLY PAPERS

2

DOWNLOADS

644

CITATIONS

1

Scholarly Papers (2)

1.

Impacts of Guerrilla Advertising on Consumer Buying Behavior

Information and Knowledge Management. Vol.4, No.8, 2014 ISSN: 2224-5758 (Paper) ISSN 2224-896X (Online)
Number of pages: 9 Posted: 02 Sep 2014
RTS (Research, Trainings, and Solutions), Indus University, Bahria University, Bahria University, Independent and Bahria University
Downloads 622 (41,242)
Citation 1

Abstract:

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Guerrilla Advertising; Buying Behavior; Guerrilla Marketing; Dependent Variable; Independent Variable; Informational Annoyance

2.

'Lambs to the Slaughter': Reflections on Geo Network's Educational Campaign in Pakistan

Number of pages: 4 Posted: 22 Dec 2012
Umer Toor and Hira Shamim
Forman Christian College, School of Management and Independent
Downloads 22 (503,511)

Abstract:

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mass media, manipulation of history, Pakistan, Unity of God in Islam, Geo News, secular academia in Pakistan, Pakistan studies, world view, secular education