Ashish Kumar

affiliation not provided to SSRN

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

Effects of Link Placements in Email Newsletters on Their Click-Through Rate

Kumar, Ashish, and Jari Salo. "Effects of link placements in email newsletters on their click-through rate." Journal of Marketing Communications (2016): 1-14
Posted: 02 Nov 2017
Ashish Kumar
affiliation not provided to SSRN

Abstract:

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Email Marketing, Link Placement, Visual Heuristics, SNARC Effect

2.

Impact of Healthy Alternatives on Consumer Choice: A Balancing Act

Journal of Retailing, Forthcoming
Posted: 17 Oct 2015
Minakshi Trivedi, Karthik Sridhar and Ashish Kumar
State University of New York at Buffalo, Ashland University - Dauch College of Business and Economics and affiliation not provided to SSRN

Abstract:

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Multi-category analysis, Consumption Behavior, Augmented latent class model, Nutrition content, Health marketing

3.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, https://journals.sagepub.com/doi/10.1509/jm.14.0249, Robert H. Smith School Research Paper No. RHS 2675073
Posted: 17 Oct 2015 Last Revised: 07 Jul 2020
affiliation not provided to SSRN, Baruch College, North Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

4.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
North Carolina State University - Poole College of Management, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College

Abstract:

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social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences