Ashish Kumar

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (4)

1.

Effects of Link Placements in Email Newsletters on Their Click-Through Rate

Kumar, Ashish, and Jari Salo. "Effects of link placements in email newsletters on their click-through rate." Journal of Marketing Communications (2016): 1-14
Posted: 02 Nov 2017
Ashish Kumar
affiliation not provided to SSRN

Abstract:

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Email Marketing, Link Placement, Visual Heuristics, SNARC Effect

2.

Impact of Healthy Alternatives on Consumer Choice: A Balancing Act

Journal of Retailing, Forthcoming
Posted: 17 Oct 2015
Minakshi Trivedi, Karthik Sridhar and Ashish Kumar
State University of New York at Buffalo, Ashland University - Dauch College of Business and Economics and affiliation not provided to SSRN

Abstract:

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Multi-category analysis, Consumption Behavior, Augmented latent class model, Nutrition content, Health marketing

3.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, Mays Business School Research Paper No. 2675073, Robert H. Smith School Research Paper No. RHS 2675073
Posted: 17 Oct 2015
affiliation not provided to SSRN, Baruch College, Texas A&M University - Department of Marketing, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

4.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
Texas A&M University - Department of Marketing, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College

Abstract:

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social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences