Eric Anderson

Northwestern University - Department of Marketing

Associate Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

12

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SSRN CITATIONS
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Top 9,503

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92

CROSSREF CITATIONS

43

Scholarly Papers (12)

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Forthcoming
Number of pages: 39 Posted: 19 Jan 2006 Last Revised: 25 Feb 2015
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, National Bureau of Economic Research (NBER) and Northwestern University - Department of Marketing
Downloads 1,321 (18,050)
Citation 10

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Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Vol. 47, Issue 3, pp. 482-499, July 2009
Number of pages: 18 Posted: 08 Oct 2009
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, National Bureau of Economic Research (NBER) and Northwestern University - Department of Marketing
Downloads 3 (789,689)
Citation 3
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2.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,192 (21,428)
Citation 1

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new product development, early adopters, lead users, preference heterogeneity

3.

The Role of Price Endings: Why Stores May Sell More at $49 than at $44

Number of pages: 29 Posted: 03 Aug 2000
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 637 (51,376)

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4.

When is Price Discrimination Profitable?

Northeastern U. College of Business Administration Research Paper No. 08-003
Number of pages: 27 Posted: 02 Jan 2009
Eric Anderson and James D. Dana
Northwestern University - Department of Marketing and Northeastern University - Department of Economics
Downloads 461 (76,991)
Citation 17

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5.

Digitization and Flexibility: Evidence from the South Korean Movie Market

Number of pages: 61 Posted: 12 Jun 2018 Last Revised: 28 Oct 2020
Joonhyuk Yang, Eric Anderson and Brett R. Gordon
Downloads 341 (108,985)
Citation 2

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Digitization, Flexibility, Intermediation, Product Variety, Concentration, Movies

6.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 337 (110,449)

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

7.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 310 (120,834)
Citation 18

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Sales Taxes

8.

Price Stickiness and Customer Antagonism

Number of pages: 45 Posted: 29 Sep 2008
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 196 (190,075)
Citation 29

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Customer anger, Price stickiness, Monetary policy, Price adjustment

9.

Buying and Payment Habits: Using Grocery Data to Predict Credit Card Payments

Number of pages: 63 Posted: 08 Jul 2021 Last Revised: 26 Jul 2021
Jung Youn Lee, Joonhyuk Yang and Eric Anderson
Downloads 101 (320,121)

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Habits, Grocery shopping, Consumer finance, Credit card, Economics of data

10.

Multichannel Spillovers from a Factory Store

NBER Working Paper No. w19176
Number of pages: 34 Posted: 29 Jun 2013 Last Revised: 26 May 2021
Yi Qian, Eric Anderson and Duncan Simester
Northwestern University - Kellogg School of Management, Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 34 (542,127)

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11.
Downloads 24 (601,174)
Citation 2

Markups Across Space and Time

NBER Working Paper No. w24434
Number of pages: 47 Posted: 26 Mar 2018 Last Revised: 07 Apr 2021
Eric Anderson, Sergio T. Rebelo and Arlene Wong
Downloads 24 (619,475)

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Markups Across Space and Time

CEPR Discussion Paper No. DP15513
Number of pages: 49 Posted: 23 Dec 2020
Eric Anderson, Sergio T. Rebelo and Arlene Wong
Downloads 0
Citation 2
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12.

Informational Rigidities and the Stickiness of Temporary Sales

NBER Working Paper No. w19350
Number of pages: 50 Posted: 24 Aug 2013
Northwestern University - Department of Marketing, Columbia Business School - Finance and Economics, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Columbia University - Graduate School of Arts and Sciences - Department of Economics and Columbia University
Downloads 14 (671,418)
Citation 9

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