Eric Anderson

Northwestern University - Department of Marketing

Associate Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

9

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CITATIONS
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23

Scholarly Papers (9)

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Forthcoming
Number of pages: 39 Posted: 19 Jan 2006 Last Revised: 25 Feb 2015
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 1,275 (11,835)
Citation 5

Abstract:

Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand

Dynamics of Retail Advertising: Evidence from a Field Experiment

Economic Inquiry, Vol. 47, Issue 3, pp. 482-499, July 2009
Number of pages: 18 Posted: 08 Oct 2009
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Northwestern University - Department of Marketing
Downloads 3 (563,670)
Citation 5
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Abstract:

2.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Northwestern University - Department of Marketing, HKUST Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 841 (17,298)

Abstract:

new product development, early adopters, lead users, preference heterogeneity

3.

The Role of Price Endings: Why Stores May Sell More at $49 than at $44

Number of pages: 29 Posted: 03 Aug 2000
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 605 (34,740)

Abstract:

4.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 297 (81,397)
Citation 1

Abstract:

marketing strategy, game theory, reference dependence, fairness, confirmatory bias

5.

When is Price Discrimination Profitable?

Northeastern U. College of Business Administration Research Paper No. 08-003
Number of pages: 27 Posted: 02 Jan 2009
Eric Anderson and James D. Dana Jr.
Northwestern University - Department of Marketing and Northeastern University - Department of Economics
Downloads 280 (76,957)
Citation 3

Abstract:

6.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 272 (89,576)
Citation 3

Abstract:

Sales Taxes

7.

Price Stickiness and Customer Antagonism

Number of pages: 45 Posted: 29 Sep 2008
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 149 (143,066)
Citation 10

Abstract:

Customer anger, Price stickiness, Monetary policy, Price adjustment

8.

Multichannel Spillovers from a Factory Store

NBER Working Paper No. w19176
Number of pages: 34 Posted: 29 Jun 2013
Yi Qian, Eric Anderson and Duncan Simester
Northwestern University - Kellogg School of Management, Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 15 (441,832)

Abstract:

9.

Informational Rigidities and the Stickiness of Temporary Sales

NBER Working Paper No. w19350
Number of pages: 50 Posted: 24 Aug 2013
Northwestern University - Department of Marketing, Columbia Business School - Finance and Economics, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Columbia University - Graduate School of Arts and Sciences - Department of Economics
Downloads 7 (504,160)
Citation 1

Abstract: