Kellogg School of Management
2001 Sheridan Rd.
Evanston, IL 60208
Northwestern University - Department of Marketing
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Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand
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new product development, early adopters, lead users, preference heterogeneity
marketing strategy, game theory, reference dependence, fairness, confirmatory bias
Customer anger, Price stickiness, Monetary policy, Price adjustment
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