Eric Anderson

Northwestern University - Department of Marketing

Associate Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

  • Northwestern University - Department of Marketing

SCHOLARLY PAPERS

12

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5,928

TOTAL CITATIONS
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Top 10,653

in Total Papers Citations

107

Scholarly Papers (12)

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1.

Using Grocery Data for Credit Decisions

Wharton Customer Analytics Research Paper
Number of pages: 64 Posted: 08 Jul 2021 Last Revised: 03 Jul 2024
Jung Youn Lee, Joonhyuk Yang and Eric Anderson
Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame - Mendoza College of Business and Northwestern University - Department of Marketing
Downloads 1,403 (30,182)
Citation 1

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Grocery data, Alternative data, Financial inclusion, Consumer finance, Credit cards market, Habits, Economics of data

2.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Eric Anderson, Song Lin, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,317 (32,988)
Citation 3

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new product development, early adopters, lead users, preference heterogeneity

3.

The Role of Price Endings: Why Stores May Sell More at $49 than at $44

Number of pages: 29 Posted: 03 Aug 2000
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 695 (80,038)

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4.

Digitization and Flexibility: Evidence from the South Korean Movie Market

Number of pages: 61 Posted: 12 Jun 2018 Last Revised: 28 Oct 2020
Joonhyuk Yang, Eric Anderson and Brett R. Gordon
University of Notre Dame - Mendoza College of Business, Northwestern University - Department of Marketing and Northwestern University - Kellogg School of Management
Downloads 578 (101,331)
Citation 4

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Digitization, Flexibility, Intermediation, Product Variety, Concentration, Movies

5.

When is Price Discrimination Profitable?

Northeastern U. College of Business Administration Research Paper No. 08-003
Number of pages: 27 Posted: 02 Jan 2009
Eric Anderson and James D. Dana
Northwestern University - Department of Marketing and Northeastern University - Department of Economics
Downloads 556 (106,345)
Citation 24

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6.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Eric Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 391 (161,779)
Citation 29

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Sales Taxes

7.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Chakravarthi Narasimhan, Eric Anderson, Lyle Brenner, Preyas S. Desai, Dmitri Kuksov, Paul R. Messinger, Sridhar Moorthy, Joseph Nunes, Richard Staelin, Yuval Rottenstreich and George Wu
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 367 (173,522)

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

8.

Price Stickiness and Customer Antagonism

Number of pages: 45 Posted: 29 Sep 2008
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 306 (211,396)
Citation 29

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Customer anger, Price stickiness, Monetary policy, Price adjustment

9.

Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru

Number of pages: 54 Posted: 05 Jun 2024 Last Revised: 08 Feb 2025
Jung Youn Lee, Joonhyuk Yang and Eric Anderson
Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame - Mendoza College of Business and Northwestern University - Department of Marketing
Downloads 144 (431,995)

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Alternative data, Financial inclusion, Consumer finance, Credit cards market. JEL Codes: D19

10.

Multichannel Spillovers from a Factory Store

NBER Working Paper No. w19176
Number of pages: 34 Posted: 29 Jun 2013 Last Revised: 26 May 2023
Yi Qian, Eric Anderson and Duncan Simester
Northwestern University - Kellogg School of Management, Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 69 (707,919)

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11.

Markups Across Space and Time

Downloads 60 (761,032)
Citation 8

Markups Across Space and Time

NBER Working Paper No. w24434
Number of pages: 44 Posted: 26 Mar 2018 Last Revised: 14 Jul 2023
Eric Anderson, Sergio T. Rebelo and Arlene Wong
Northwestern University - Department of Marketing, Northwestern University - Kellogg School of Management and Princeton University
Downloads 59 (782,397)

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Markups Across Space and Time

CEPR Discussion Paper No. DP15513
Number of pages: 49 Posted: 23 Dec 2020
Eric Anderson, Sergio T. Rebelo and Arlene Wong
Northwestern University - Department of Marketing, Northwestern University - Kellogg School of Management and Princeton University
Downloads 1 (1,375,953)
Citation 8
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12.

Informational Rigidities and the Stickiness of Temporary Sales

NBER Working Paper No. w19350
Number of pages: 50 Posted: 24 Aug 2013 Last Revised: 17 May 2023
Eric Anderson, Emi Nakamura, Duncan Simester, Jon Steinsson and Jón Steinsson
Northwestern University - Department of Marketing, Columbia University - Columbia Business School, Finance, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Columbia University - Graduate School of Arts and Sciences - Department of Economics and Columbia University
Downloads 42 (897,884)
Citation 9

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