Silvio Brondoni

Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)

Piazza dell'Ateneo Nuovo, 1

Milan, 20126

Italy

  • Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)

SCHOLARLY PAPERS

31

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Scholarly Papers (31)

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1.

Brand Policy and Brand Equity

Symphonya. Emerging Issues in Management, n. 1, 2000-2001, pp. 5-25
Number of pages: 21 Posted: 09 Feb 2013 Last Revised: 03 Aug 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 520 (104,714)

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Brand, Trade Mark, Brand Equity, Brand Value, Brand Image, Brand Awareness, Brand Identity, Brand Policy, Product-Brand Policy, Umbrella- Brand Policy, Brand Portfolio

2.

Management Consulting, Global Markets and Corporate Networking

Symphonya, Emerging Issues in Management, n. 1, 2007, pp. 16-25
Number of pages: 10 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 350 (166,102)

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Management Consulting, Corporate Networking, Global Markets, Management Consulting Firms, Consultancy Network

3.

Global Markets and Market-Space Competition

Symphonya - Emerging Issues in Management, No. 1, pp. 28-42, 2002
Number of pages: 15 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 309 (189,104)

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market-space management, global markets, over-supply, brand equity, brand extension, brand portfolio, franchising, licensing, cornering, corporate information systems, corporate culture, system of intangible assets

4.

Managerial Economics and Global Competition

Symphonya - Emerging Issues in Management, No. 1, pp. 14-38, 2005
Number of pages: 25 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 286 (205,141)

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managerial economics, market-driven management, scarcity economies, controlled competition, over-supply, price competition, non-price competition, intangible assets, international markets, global markets

5.

Market-Driven Management, Competitive Space and Global Networks

Symphonya, Emerging Issues in Management, n. 1, 2008, pp. 14-27
Number of pages: 14 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 253 (232,122)

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Market-Driven Management, Global Managerial Economics, Cross Cultural Management, Global Markets, Global Network, Competitive Alliances, Outsourcing, Co-Makership, Chairman Leadership, Management Leadership

6.

Intangibles, Global Networks & Corporate Social Responsibility

Symphonya. Emerging Issues in Management, n. 2, 2010, pp. 6-24
Number of pages: 19 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 196 (295,365)
Citation 1

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Intangible Assets, Network, Global Competition, Corporate Social Responsibility

7.

Market-Driven Management, Competitive Customer Value and Global Networks

Symphonya. Emerging Issues in Management, n. 1, 2009, pp. 8-25
Number of pages: 18 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 190 (303,948)

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Market-Driven Management, Global Competition, Global Managerial Economics, Brand Equity, Information System, Corporate Culture

8.

Ouverture De 'Market-Driven Management'

Symphonya. Emerging Issues in Management, n. 2, 2000-2001, pp. 1-11
Number of pages: 11 Posted: 09 Feb 2013 Last Revised: 08 Jun 2013
Jean-Jacques Lambin and Silvio Brondoni
Università degli Studi di Milano-Bicocca and Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 182 (315,800)

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market-driven management, over-supply, competition, global corporations, global markets

9.

Corporate Communication and Global Markets

Symphonya, Emerging Issues in Management, n. 2, 2006, pp. 9-37
Number of pages: 29 Posted: 13 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 111 (470,218)

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Corporate Communication, Integrated Corporate Communication, Network, Marketing Communication, Global Markets, Communication Costs, Communication Goals, Forms of Communication, Communication Tools

10.

Managerial Corporate Governance Communication

Symphonya - Emerging Issues in Management, No. 1, pp. 8-23, 2006
Number of pages: 16 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 103 (496,218)

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corporate governance communication, corporate governance models, two-tier system, one-tier system, global markets, financial disclosure, corporate governance communication and information tools, corporate culture

11.

Global Networks, Knowledge Management and World Cities

Symphonya. Emerging Issues in Management, n. 1, 2011, pp. 7-18
Number of pages: 12 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 96 (520,141)

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Global Networks, Knowledge Management, Global Competition, Knowledge Hub, Consumer Hub, World Cities

12.

Ouverture De ‘Marketing Channels and Global Markets’

Symphonya. Emerging Issues in Management, n. 1, 2010, pp. 1-6
Number of pages: 6 Posted: 14 Feb 2013 Last Revised: 08 May 2014
Silvio Brondoni and Fabio Musso
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS) and University of Urbino Carlo Bo - Department of Economics, Society and Politics
Downloads 80 (586,341)

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Marketing Channels, Global Markets, Over-Supply, Channel Innovation, Consumer Behaviour, Retail Financial Services

13.

Ouverture De ‘Brand Equity’

Symphonya, Emerging Issues in Management, n. 1, 2000-2001, pp. 1-4
Number of pages: 4 Posted: 09 Feb 2013
Silvio Brondoni and Jean-Jacques Lambin
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS) and Università degli Studi di Milano-Bicocca
Downloads 77 (594,817)

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Brand Equity, Brand Portfolio, Over-Supply, Intangible Assets, Market-Driven Management, Global Corporations, Global Markets

14.

Ouverture De ‘Intangible Assets & Global Competition’

Symphonya. Emerging Issues in Management, n. 2, 2010, pp. 1-5
Number of pages: 5 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 73 (612,703)

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Intangible Assets, Global Managerial Economics, Global Competition, Global Economies of Scale, Knowledge Management, Competitive Alliances

15.

Ouverture De ‘Marketing Research and Global Markets’

Symphonya - Emerging Issues in Management, No. 2, pp. 1-16, 2003
Number of pages: 16 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 65 (651,515)

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marketing research, market research, global markets, global competition, price competition, economies of scarcity, push/pull policy, dynamically-balanced markets, shelf policies, over-supply, producer shelf policies, retailer shelf policies

16.

Ouverture De ‘Market-Space Management’

Emerging Issues in Management, No. 1, pp. 1-6, 2002
Number of pages: 6 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 62 (667,201)

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market-space management, global markets, market-space competition, market-driven management, over-supply, intangible assets, brand equity, information systems, corporate culture

17.

Ouverture de ‘Circular Economy & New Business Models’

Symphonya. Emerging Issues in Management (symphonya.unicusano.it), 2020
Number of pages: 9 Posted: 09 Mar 2021
Daniela M. Salvioni and Silvio Brondoni
University of Brescia - Department of Economics and Management and Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 61 (672,447)
Citation 1

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Circular Economy; Business Models; Stakeholder Engagement; Sustainability; Competitive Circular Economy; Global Competition; Global Markets

18.

Ouverture De ‘Global Cities and Knowledge Management - 2’

Symphonya. Emerging Issues in Management, n. 2, 2011, pp. 1-5
Number of pages: 5 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 58 (688,704)

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Global Cities, Knowledge Management, Global Competition, Networks

19.

Ouverture De ‘Corporate Culture and Market Complexity’

Symphonya - Emerging Issues in Management, No. 2, pp. 1-6, 2002
Number of pages: 6 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 46 (761,862)

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corporate culture, cross-cultural management, global markets, market complexity, co-makers, partners

20.

Ouverture De ‘Sport Management and Global Markets’

Symphonya - Emerging Issues in Management, No. 2, pp. 1-4, 2004
Number of pages: 4 Posted: 12 Feb 2013
Silvio Brondoni and Sergio Cherubini
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS) and University of Rome Tor Vergata
Downloads 45 (768,699)

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sport management, sport economics, global markets, European sports business models, US sports business models, sport reputation, sport marketing

21.

Ouverture De ‘Market-Driven Management and Global Markets - 1’

Symphonya, Emerging Issues in Management, n. 1, 2008, pp. 1-13
Number of pages: 13 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 42 (789,745)

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Market-Driven Management, Global Competition, Marketing Management, Competitive Pricing, Alfred P. Sloan, Global Financial Crisis

22.

Ouverture De ‘Ethics in Global Supply Chains’

Symphonya, Emerging Issues in Management, n. 2, 2007, pp. 1-4
Number of pages: 4 Posted: 13 Feb 2013
Silvio Brondoni and Cosetta Pepe
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS) and University of Rome-Tor Vergata
Downloads 39 (811,709)

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Global Supply Chains, Ethics, Corporate Culture, Cross Cultural Management, Global Competition

23.

Ouverture De ‘Management Consulting and Global Markets’

Symphonya, Emerging Issues in Management, n. 1, 2007, pp. 1-9
Number of pages: 9 Posted: 13 Feb 2013
Silvio Brondoni, Antonella Negri Clementi and Francesco Ciampi
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS), Global Strategy and University of Florence - Department of Business Administration
Downloads 38 (826,995)

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Management Consulting, Global Markets, Consulting Firms, Strategic Consulting

24.

Ouverture De ‘Market-Driven Management and Competitive Customer Value – 1’

Symphonya. Emerging Issues in Management, n. 1, 2009, pp. 1-7
Number of pages: 7 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 36 (834,927)

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Market-Driven Management, Global Competition, Global Networking, Over-Supply, Competitive Customer Value

25.

Ouverture De ‘Global Cities and Knowledge Management - 1’

Symphonya. Emerging Issues in Management, n. 1, 2011, pp. 1-6
Number of pages: 6 Posted: 14 Feb 2013
Riccardo Cappellin and Silvio Brondoni
University of Rome Tor Vergata - Faculty of Economics and Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 34 (851,384)

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Global Cities, Global Markets, Knowledge Management, Knowledge Hub, Consumer Hub, Service Activities

26.

Ouverture De ‘Over-Supply and Global Markets – 2’

Symphonya - Emerging Issues in Management, No. 2, pp. 1-12, 2005
Number of pages: 12 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 31 (876,875)

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global competition, over-supply, market-space, private labels, global managerial economics

27.

Ouverture De ‘Market-Driven Management and Global Markets - 2’

Symphonya, Emerging Issues in Management, n. 2, 2008, pp. 1-12
Number of pages: 12 Posted: 14 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 29 (894,355)

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Market-Driven Management, Global Competition, Global Managerial Economics, Competitive Alliances, Global Economies of Scale, Network

28.

Ouverture De ‘Over-Supply and Global Markets – 1’

Symphonya - Emerging Issues in Management, No. 1, pp. 1-13, 2005
Number of pages: 13 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 28 (903,563)

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global competition, over-supply, market-space management, intangible assets, digital communication

29.

Ouverture De ‘Communication and Global Markets’

Symphonya, Emerging Issues in Management, n. 2, 2006, pp. 1-8
Number of pages: 8 Posted: 13 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 27 (912,894)

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Communication Managerial Economics, Global Corporate Communication, Business Communication, Digital Communication, Active Interest, Analogical Communication, Passive Interest, Subliminal Communication, Push/Pull Communication

30.

Ouverture De ‘Corporate Governance Communication’

Symphonya, Emerging Issues in Management, n. 1, 2006, pp. 1-7
Number of pages: 7 Posted: 13 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 27 (912,894)

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Corporate Governance Communication, Corporate Policies, Global Markets, Shareholder Supremacy, Economic Sustainability, Environmental Sustainability

31.

Ouverture De ‘Public Governance and Global Markets’

Symphonya - Emerging Issues in Management, No. 1, pp. 1-4, 2004
Number of pages: 4 Posted: 12 Feb 2013
Silvio Brondoni
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 26 (922,086)

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public governance, globalization, European public governance, Nation-States, socio-economic complexity