Dan Horsky

Simon Graduate School of Business, University of Rochester

Benjamin L. Forman Professor of Marketing

Carol Simon Hall 3-210

Rochester, NY 14627

United States

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SCHOLARLY PAPERS

6

DOWNLOADS

882

SSRN CITATIONS

23

CROSSREF CITATIONS

6

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Scholarly Papers (6)

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1.

Stating Preference for the Ethereal But Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Downloads 290 (181,323)

2

Stating Preference for the Ethereal But Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Number of pages: 29 Posted: 15 Apr 2003

Dan Horsky, Paul Nelson and Steven S. Posavac

Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing

Downloads 290 (180,271)

Citation 7

Abstract:

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 14, No. 1&2, pp. 132–140, 2004

Posted: 17 Aug 2011

Dan Horsky, Paul Nelson and Steven S. Posavac

Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing

Abstract:

2.

Periodic Advertising Pulsing in a Competitive Market

Downloads 240 (219,058)

2

Periodic Advertising Pulsing in a Competitive Market

Number of pages: 26 Posted: 28 Jul 2010

Dan Horsky and Marshall Freimer

Simon Graduate School of Business, University of Rochester and University of Rochester - Simon Business School

Downloads 240 (218,214)

Citation 4

Abstract:

Periodic Advertising Pulsing in a Competitive Market

Marketing Science, Vol. 31, No. 4, pp. 637-648, 2012, DOI: 10.1287/mksc.1120.0712

Posted: 23 Oct 2012

Marshall Freimer and Dan Horsky

University of Rochester - Simon Business School and Simon Graduate School of Business, University of Rochester

Abstract:

3.

Disentangling Preferences and Learning in Brand Choice Models

Downloads 141 (350,279)

Citation 20

2

Disentangling Preferences and Learning in Brand Choice Models

Simon School Working Paper No. FR 11-27

Number of pages: 50 Posted: 18 Jun 2011

Sangwoo Shin, Sanjog Misra and Dan Horsky

affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

Downloads 141 (350,987)

Citation 20

Abstract:

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680

Posted: 24 Oct 2012

Sangwoo Shin, Sanjog Misra and Dan Horsky

affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

Abstract:

4.

Advertising Agency Selection Contest with Partial Reimbursements of Participation Costs

Simon School Working Paper No. FR 11-06

Number of pages: 41 Posted: 31 Dec 2010 Last Revised: 03 Sep 2011

Sharon Horsky, Dan Horsky and Robert Zeithammer

Hebrew University of Jerusalem - Jerusalem School of Business Administration, Simon Graduate School of Business, University of Rochester and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 115 (408,386)

Citation 1

Abstract:

5.

Estimation of Individual Level Multi-Attribute Utility from Ordered Paired Preference Comparisons

Number of pages: 44 Posted: 28 Jul 2010

Dan Horsky, Paul Nelson and Sangwoo Shin

Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and affiliation not provided to SSRN

Downloads 96 (463,638)

Abstract:

6.

Multiattribute Demand, Cost and Competitive Repositioning

Posted: 07 Jan 1999

Jeongwen Chiang, Dan Horsky and Paul Nelson

Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Simon Graduate School of Business, University of Rochester and Simon School, University of Rochester

Abstract:

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