Carol Simon Hall 3-210
Rochester, NY 14627
Simon Graduate School of Business, University of Rochester
in Total Papers Downloads
in Total Papers Citations
Advertising, Pulsing, Dynamic Models, Game Theory
advertising, pulsing, dynamic models, game theory
Bayesian Learning, Brand Choice, Heterogeneity, Preferences, State Dependence, MCMC
Bayesian learning, brand choice, preferences, state dependence, Markov chain Monte Carlo
advertising agency, contest, auctions with entry, reimbursements, incumbency, score auction
Cardinal Utility Functions, Attribute Weights, Ordered Paired Comparisons, Linear Programming, Conjoint Analysis
Cookies are used by this site. To decline or learn more, visit our Cookies page.
This page was processed by apollobot1 in 1.532 seconds
We'd like to ask you to provide feedback on your experience with SSRN today. Your feedback will be used to enhance the site in the future.
Would you be willing to answer a few questions when you leave our site?
Yes, I'm willing to take part in a survey
No, thank you